Tuesday, July 31, 2012
A creative and effective legal blog has almost limitless topics that can be covered. Busy attorneys may not feel they have time for blogging, but hunting for content should not be a big problem. Here are some compelling content ideas to start blogging about for your law firm.
Questions and Answers
This can actually be done two ways; either allows people to submit questions or answer the most frequently asked questions that you hear from your clients. Both techniques make for interesting blogs and it wouldn't be a bad idea to cover it both ways.
Legal Tips and Advice
General legal information and advice that readers will find helpful are always popular topics for blogs written by law firms. Showing your knowledge, expertise and experience in your blog may help you gain future clients and retain the ones you have. Information provided in the blog must be generalized and non-specific, but within those boundaries there is much for an attorney to write about. Remind the blog audience that the information provided is never a substitute for personal legal counsel from a qualified attorney.
Monday, July 30, 2012
Your Blog name needs to be easy to remember and should be made up of few words as possible. Spelling matters here. Acronyms, abbreviations, contractions, and phonetics won't work well here.
Lastly, your Blog name should be the same as your domain name if possible. If your domain name does not match the Blog name you will probably confuse some readers. Expecting readers to remember two different names to two different sites may frustrate those readers causing them to leave and go elsewhere.
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Friday, July 27, 2012
The business consulting firm, McKinsey Global Institute, released the results of a study to gauge the value of social technology. The research found that social media could add between $900 billion and $1.3 trillion in value to our economy. This value results from such factors as increased productivity and consumers becoming better focused. Full Story Here:
Social Media Now Embedded in Business
Businesses which were once mystified by social media now consider it vital to their companies. This change, which has come about over the course of the last five years, results from a defensive posture to avoid being left behind by consumers and competitors. Full Story Here:
Thursday, July 26, 2012
Once a website went live, little if any changes were made over relatively long periods of time. This was mostly due to time, cost, and complexity. The website turned out to be a fairly static face to the world with E-Mail being the predominate method of contact. In actuality, many websites with their technical constraints served as little more than an online brochure.
Wednesday, July 25, 2012
With over a 150 million members worldwide, LinkedIn has become an essential social media network for companies to market themselves. The challenge a business faces while marketing on LinkedIn is how to sell their products and services without the using hard-sell approach. Marketing efforts made through LinkedIn must embrace the more subtle and indirect methodology of this unique network.
Tuesday, July 24, 2012
- It will be easier for people to find you.
- It's easier for users to remember
- It's shorter
- You should try to be consistent with your name across all platform
- There is no extra cost
- Someone else might claim your name
Monday, July 23, 2012
- Will your title draw the reader in and make them want to read on?
- Does your first paragraph clearly define what your post is about?
- Is your topic a popular subject and interesting?
- Is your post free of tech talk and easy to understand?
- Does your post contain keywords and phrases that will be attractive to search engines?
- Does your post stimulate readers to comment?
Friday, July 20, 2012
Businesses frequently make the mistake of asking the question of which social media platform is right for them. Instead they should engage on a variety of platforms based on the objectives of their marketing campaign. The choice should not be simply A or B. Full Story Here:
How American Airlines Gets Social Media Right
American Airlines provides an example of how an airline, or any large company for that matter, can use social media effectively to engage with their customers and keep them informed. The company accomplishes this by always treating their followers as people with a friendly and human style. The airline also quickly responds to questions and concerns from their audience, often proactively initiating interaction. Full Story Here:
Protect Your Company From Social Media Mayhem
With companies increasingly embracing the use of social media to market their businesses, it is vitally important for them to develop and adopt solid legal policies regarding its use. Specific boundaries must be established for employees for the company's protection. Full Story Here:
5 Unmissable Benefits of Social Media for Business (Including Infographic)
The vast majority of the population now is regularly active on various social media networks, where they enjoy the fun of keeping up with their friends or families, tell others about what is happening in their lives, and share pictures. There are benefits to businesses who engage the ready made audience on social platforms. Full Story Here:
Posted via OnFast - http://www.OnFast.com
Thursday, July 19, 2012
Wednesday, July 18, 2012
For your company to be successful using Twitter it is imperative to set up an effective company profile. Taking the time to strongly establish your brand presence in your profile is a crucial first step on the way to reaching your goals for this marketing platform. A well built profile will attract more people to follow your company on Twitter and also draw attention to your website. The most effective company Twitter profiles feature:
Tuesday, July 17, 2012
In today's rough economic times banking information and advice is in high demand. Now is the time to be a serious influence in the market and win over new readers to your blog. Hopefully, if you satisfy the audiences' insatiable need for relevant information you'll win over some new customers in the process. Here are some ideas for banks to blog about.
Monday, July 16, 2012
Where are my Facebook privacy settings?
To access your privacy settings, click the account menu at the top right of any Facebook page, and choose Privacy Settings. This page contains a group of general controls for your Facebook account, such as who can send you friend requests and messages.
Public: is just what is says? anyone and everyone can go on your page and see your information. You can limit your page view to only friends or you can customize your privacy setting to exclude certain people or lists from seeing your information.
Remember, once you allow someone to be your friend, all your posts will show up on their news feed.
Friday, July 13, 2012
As the second half of 2012 unfolds, there are three trending developments in social media for business to keep an eye on, according to Gravity Summit LLC Cofounder and CEO, Beverly Macy. Visually-oriented social media is on the rise with the growth of Pinterest and Instagram, among others. The tremendous growth of smartphones combined with Cloud technology is driving location-based shopping. Also, brands are increasingly becoming entertainment through their social networks. Full Story Here:
Facebook Jobs Could Kill LinkedIn's Momentum
The Wall Street Journal recently reported that Facebook is working toward launching a job postings board this summer called "Facebook Jobs". This could potentially threaten LinkedIn's position with job seekers in direct competition. With Facebook having over 900 million users compared to LinkedIn's 150 million, it is easy to see the threat the professional social network is facing. Full Story Here:
Thursday, July 12, 2012
To this end, businesses wishing to broadcast their merits must consider all forms of advertising and the appropriate fit of each. Some methods work better than others but none compare to on-line social media when it comes to the shear numbers of reach.
When considering social media, many businesses draw on their experience working with professional web designers and developers. Often this effort produced iteration after iteration of proofs over weeks or months until a "go-live" version could be agreed upon.
In today's real time, 24/7 environment the luxury of time to craft a message has disappeared. Further, business owners themselves most likely will have to compose the message. These demands give rise to a scenario where business owners must quickly think on their feet, create content, and react immediately.
Wednesday, July 11, 2012
Backlinks are incoming links from the external sites, such as web pages, or blog posts.
Search engines use the number of backlinks that a website has as one of the most important factors for determining its search engine ranking.
There are several factors that determine the value of a backlink. Backlinks from authoritative sites with similar content on a given topic are highly valuable.
If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to have a strong influence on the search engine rankings of the webpage.
Another important factor is the anchor text. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage.
Tuesday, July 10, 2012
At first glance, accounting may seem like a difficult subject to blog about. As an accountant you may think it would be a struggle to come up with content for the blog. However, there is much useful and interesting information an accountant can provide to a blog audience. Here are a few content ideas to get started with.
Undoubtedly, you already know the general type of questions people commonly ask accountants. To this end, put together some frequently asked questions and answer them in easily understood language that paints you as a helpful communicator.
Monday, July 9, 2012
A study by the email marketing firm, Yesmail discovered companies who market themselves on social media are not getting optimum results because of ill-timed postings. The study concluded that highest level of engagement by followers is between 10 p.m. and 12 a.m., yet most companies post updates between 11 a.m. and 1 p.m.
Full Story Here:
8 Shocking Social Media Facts
Some interesting facts to keep in mind while employing social media for marketing purposes. Included in the list are the fact that Facebook has added a new user every second over the 3 years and 80% of Americans between the ages 18 and 24 are on the network. Yet 7% of Americans have never even heard of Facebook's existence. Full Story Here:
3G & 4G devices are increasingly being used in the work place to access social tools like Facebook, Twitter, and LinkedIn, for both business and personal reasons.
It's not uncommon for employees to take it upon themselves to use their own personal smartphones to conduct job related activities on the behalf of their employer. These noble efforts are seemingly justified under the umbrella of multitasking.
More troubling is that employees are creating social media accounts on behalf of their employer without prior approval or direction from their management. Even if companies haven't decided to use social networking tools, many of their workers are already using them for business purposes.
Without proper direction, companies may find themselves in the middle of an identity crisis when well-meaning employees just start using social networks for business purposes.
Thursday, July 5, 2012
In the early stages of implementing a social media strategy on Twitter, it is crucially important to follow other Twitter users in your company's niche. Find like-minded people to follow who are relevant to your business and industry. Don't fall into a numbers game and try to get as many followers as quickly as possible. Your Twitter social media campaign needs people who are not only likely to follow you as well, but will take an interest in your company and its products. There are a variety of online tools and directories that simplify the search for compatible people to follow.
Tuesday, July 3, 2012
A well-written dental blog can help gain visibility and build the reputation of a dental practice that is looking to expand and gain more patients. Busy dentists usually feel that they either do not have the time for blogging, or they don't have any ideas for content. A dental blog does not have to take a large amount of time to be effective. Here are some content ideas for a dental practice blog.
Monday, July 2, 2012
Facebook Pages are different than profiles. A Profile is for an individual person, whereas a page is a focus point for all the applicable information about your company. An overview of your company, website links, and business contact information are a few of the more important things you can display.