Friday, November 22, 2013

Social Media News For The Week Of 11/22/13

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

Leading this collection of relevant and useful statistics is the rapid growth in social media usage by people over 45 years of age. For example, people between the ages of 55-64 are fastest growing demographic on Twitter at the rate of 79 percent since 2012. Another important statistic is the fact that 189 million of Facebook users access the site only from mobile devices. This points out how brands must structure their content to be mobile-friendly. Also, the decline in the importance of television to younger audiences is evident in the social network YouTube reaching more 18-34 year olds than cable networks. Full Story Here:

10 Questions to Ask When Measuring Your Social Media ROI

Measuring the success of any social media marketing campaign is crucial in ensuring its long term success. Time is money, as any small business owner knows, so continually repeating strategies which are not gaining traction for a brand doesn’t make sense. Measuring a company’s efforts against its marketing goals is essential to making any social media marketing endeavor worth the time and money invested in it. Full Story Here:

IBM: These Are The Top 7 Social Trends That Will Emerge In 2014

Another influential take on the upcoming year of 2014 and what trends will unfold during the next year. This time from IBM’s VP of Social Business, Scott Hebner. One of his predictions is the convergence of Social, Mobile, and Analytics in the Cloud. Another interesting projection is the emergence of brand journalism in the transformation of content producers into true brand advocates, moving businesses beyond reliance on traditional media. Full Story Here:

Social Media Helps Build Bridges to Customers

Social media marketing has fundamentally changed the way in which brands interact with their customers. Consumers as a result can truly engage with the businesses they find important to their lives. The medium has become the perfect platform for erasing the gap between companies and the consumer. Full Story Here:

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Monday, November 18, 2013

Social Media News For The Week Of 11/15/13

Social Media For Small Businesses: How To Harness The Hashtag (Infographic)

First used on Twitter and recently added to Facebook, the hashtag (#) is showing up more frequently as its proper use is learned by individuals and businesses. Hashtags offer any business a unique way of sharing their message with a vast audience on multiple networks simultaneously. Businesses need to understand how to leverage this powerful tool that is available to assist them in building their brand on social media. This useful infographic by American Express clearly explains the hashtag and how it should be used for business purposes. Full Story Here:

2013 Social Media Facts for Business [Infographic]

As we wind down 2013 and move forward into a new year social media marketing has grown and been expanded further in its adoption by businesses. Yet their are still many social network holdouts among small businesses. This interesting infographic presents the state of social media near the end of 2013 and offers compelling evidence supporting its use in furthering the marketing efforts of businesses of all sizes. Full Story Here:  

U.S. Small Businesses Take Cues from Major Retailers With Early Holiday Promotions, Ink from Chase Survey Reveals

Ink from Chase has released the results of a survey of small business owners as they approach the coming holiday season. The study found that many plan on ramping up their social media marketing promotions, e-commerce, and mobile marketing sales efforts in response to consumer demand. Over all, 34 percent of small business owners believe this holiday season will be better for their companies over last year. Their expectations are for 30 percent of their business to come through e-commerce and 13 percent through mobile commerce. Full Story Here:

Keep Calm and Keep Posting: 5 Social Media Marketing Myths Debunked

Social media marketing can be a dynamic way to build a businesses brand through engagement with both existing and potential customers, if utilized properly. Over the years of its existence a number of common misconceptions regarding social media’s use by businesses. Many smaller firms particularly feel they don’t have the time or enough quality content to effectively leverage the medium. Even more don’t understand the fundamentals of its use. Others don’t let the human side of their company shine through on social networks, missing the point of social media for business which true connection with their audience. Full Story Here:

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Friday, November 8, 2013

Social Media News For The Week Of 11/8/13

Pinterest Is Now The Fastest Growing Content-Sharing Platform

The content distribution service ShareThis is reporting that in the third quarter of the year Pinterest became the fastest growing platform for the sharing of content. This finding is the result of the analysis of millions of shares made using the ShareThis service. The explosion of Pinterest recently indicates how important it is for businesses to diversify their social media marketing efforts beyond merely Facebook and Twitter. Full Story Here:

5 Social Media Marketing Trends For 2014

With the holidays and the end of the year right around the corner it is useful to look ahead in anticipation of the coming year. Social media marketing will no doubt continue to grow and be adopted by ever more businesses. A few trends to look for in social networks and business include the rise of Twitter to potentially rival Facebook, Google to really catch on with users, and continued growth for video-sharing. Full Story Here:

Twitter Gears Up To Make Public Debut

Twitter had its initial public offering this week. Another sign of the maturation of social media as business. Twitter is expected to receive a small price jump from its beginning price of $26. Twitter has been much more cautious than Facebook regarding this IPO. Facebook infamously suffered a severe drop in stock value in the aftermath of its IPO, but has since recovered. Full Story Here:

Twitter’s Data Has Unique Value for Business

As Twitter shares begin trading it is useful to see the value to business of the data that can be garnered from social network. Twitter can provide important insights into public sentiment in regards to many topics including brands and their products. To reap the full benefits of this information however, going forward, brands need to learn how to better interpret the data gathered from increasingly improved analytical tools. Full Story Here:

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Monday, November 4, 2013

Social Media News For The Week Of 11/1/13

Six Signs You’re Using Social Media Wrong

Successfully leveraging social media for marketing purposes takes much more than simply signing up for social network accounts and randomly posting to them. It should be one facet of the company’s overall marketing campaign, utilized in concert with the businesses other efforts. Social media is for promoting brand awareness through relationship building with customers and listening to what they have to say while monitoring the competition. It is crucial to measure your results to gauge your level of success as well. Full Story Here:  

How Local Businesses Should Size Up & Tackle Social Media

Businesses just starting out with social media marketing often wonder which platforms should they begin their efforts. A more important question to ask of themselves is what  are their goals for the campaign and to establish a strategy to get there. It always makes sense to start with the big players in social media which include Facebook, Google , Twitter, And LinkedIn. As the campaign moves forward then concentrate the effort on the channels which garner the best results. Full Story Here:

Brand Presence: How To Choose Where To Be On Social Media, Without Breaking Your Budget

Research by Business Insider has uncovered several importantly relevant findings about big brand social media use with implications for small brands. A study conducted across several years has found that the social media fans of a brand will spend more money on a annual basis buying the products of the company than non-fans. This proves that patience and taking the long view pay off eventually. Also, Twitter adoption rates for Fortune 500 companies are now higher than Facebook. 73 percent of those companies are active on Twitter, while 66 percent have active Facebook accounts. Full Story Here:

‘Tis the Season for Mobile Shopping and Social Media Marketing

Mobile shopping and social media marketing will have an even bigger impact on the holiday shopping season this year than last year. According to information released in a infographic by OfferPop, 48 percent of shoppers used social media in their shopping during the 2012 holiday season and the figure is expected to rise for 2013. Full Story Here:

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Friday, October 25, 2013

Social Media News For The Week Of 10/25/13

Social Media Marketing For Small Businesses: How to Hang Onto Every Fan And Follower

Keeping social media fans and followers through engagement is more important for a small business than gaining large numbers of meaningless ones by not connecting with them. 80 percent of social media users prefer connecting with brands on social networks over websites, according to a report by MBA Online. Social media marketing  is not meant to be one way communication, postings must be followed up with responses to the comments and questions of fans. This is how true engagement and connection take place, which the purpose of the medium. Full Story Here:

Chasing the Wrong Rabbit? Social Media Goals for Small Business

Social media marketing is not meant to be an instant revenue stream for businesses. It is rather a platform for relationship building with customers while building brand awareness for its products and services. Setting up specific goals and objectives which are measurable, achievable, and relevant within a set timeframe should be what every company’s social media efforts strive for. Full Story Here:

Social Media for Small Business: Choose Wisely, Then Execute

Social media and online marketing have not provided businesses with a magic wand of technological success. Instead they offer new platforms from which to promote themselves and connect with a wide audience. Small businesses should carefully spend their resources within a clearly established strategy. Full Story Here:

What Consumers Are Doing On Social Media [Infographic]

Interaction between consumers and brands has increasingly taken place on social media over the last five years and will only continue to do so in the future. As businesses compete for the time consumers spend on social media, it is valuable for brands to know where their potential customers are spending their online time. This informative infographic offers some insights. Full Story Here:

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Thursday, October 24, 2013

Don't forget the hashtag



Hashtags (words or phrases prefixed with the symbol #) started in 2007 on Twitter and have since spread to Pinterest, Instagram, Google and more recently Facebook. Hashtags ensure that people can categorize content according to their interests and make it easy for other people to find their relevant content.



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Tuesday, October 22, 2013

Social media posters: Do you know these people?

The Chronic Updater

It’s a beautiful day. I’m on my way to work. Going for lunch.  Buying wine at the grocery store. Driving home. I’m home. On and on…………

The Happy Vacationer

Here I am on a mountain. I’m overlooking a valley in Maine. I’m overlooking a lake in New Hampshire. I’m on the interstate heading south. Happy to be home……

The New Parents

Little Joey. Little Joey 5 minutes later. Little Joey eating Cheerios. Little Joey sleeping. Little Joey waking up. Little Joey. Little Joey…….

The Foodie

My vegetable lasagna. Here’s my picture of really green beans. Pizza in a cup. The big steak at the Texas barbeque joint.

The Rage Guy

I hate government. Why do stores close at 6pm? We need more roads. They messed up my burger order again.


You get the idea. Hopefully, you are not one of them. Too often social media posts are just too much information (TMI). You can tire out your friends quickly with mundane, irrelevant, and frequent posts.  Be considerate of your followers’ time and keep it pithy, spontaneous, and interesting.

Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.


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