Today with social media, a whole separate conversation among consumers is going on behind the scenes. For the most part, your coveted brand reputation and purchasing influence has been transferred to the whims of consumers.
Through social media channels, consumers can comment and rate products and services either positively or negatively. These trusted testimonials carry a heavy influence with prospective customers. Most amazingly, comments along with video, and pictures can be transmitted in real-time from mobile smartphones to an unlimited audience with little effort on the part of the sender.