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Wednesday, August 31, 2011

OnFast New Features: Photo Uploads for Blog Posts and Facebook Insights Analytics

OnFast is excited to announce several new features this week, including more extensive social network tracking and uploading photos to your blog posts!

Facebook Insights: Track your posts, interactions, user data and more

With OnFast's new Facebook Insights tracking, we allow you to monitor how your Facebook posts are being received by tracking your post views, page views, likes, comments and active users.  Also, you can view your user demographics, including gender and age.  



OnFast's new tracking dashboard also has updated tracking for Twitter and LinkedIn pages, including tracking posts, followers and connections.  

OnFast Launches Social Media Tools and Social Analytics for Accounting

Cloud-based service OnFast provides the accounting industry with simple tools and social analytics to market their business on the social networks. A social dashboard, blogging tool, coupon creator, and Facebook apps are available.

OnFast launched its service to the Accounting industry today. Their suite of social media tools help accountants market themselves across social networks such as Facebook, Twitter, and LinkedIn. Additionally, OnFast's Painless Blogging tool supplies professionally written documents containing search engine optimized keywords for the accounting industry, which makes it easier to create blog posts and automatically update social networks.

OnFast's Social Coupon tool provides accounting professionals the ability to offer discount and promotional coupons to their customers, without any per coupon charges. These coupons are automatically posted to social networks and blogs, or can be exported for email campaigns. Current daily deals can also be listed directly on the accountant's website or Facebook page using OnFast's proprietary coupon feed and Facebook Coupon App. OnFast's easy to use Campaign Planning Calendar allows accountants to quickly plan and schedule their future marketing efforts. Tracking the results of marketing campaigns is straight-forward, helping accountants and firms achieve their visibility goals at a glance. Social analytics are easily generated with integrated reporting for each social network. These features allow them to efficiently leverage social networks such as Facebook, Twitter, and LinkedIn, in just a few minutes a week.

Building Customer Loyalty Through Social Media

Social Media has quickly become a powerful way to build your brand's customer loyalty. It allows you to communicate with your customers and get their opinions, views, and feedback. By using social media websites like Facebook, Twitter, Linkedin, Tumbler, Myspace, Youtube, Blogger and Flicker you can interact with customers and respond to them quickly, which in turn, enhances your brand.

Some examples of how you can use social media would be posting videos, news and photos about your company and employees. This makes your company seem more personable and approachable. It also helps you visually and effectively communicate what exactly your company does.

You can have forums and discussions you to get customer feedback and honest reviews of your product or service, which shows your customers that you care and listen to what they have to say and that their opinion counts.

Tuesday, August 30, 2011

Why Sign Up For OnFast's Social Networking Seminars and Webinars

OnFast will be offering several Seminars and Webinars in the next few months to help businesses realize and understand a new way of marketing through online social networks such as Facebook, Twitter, Blogger, WordPress, and LinkedIn. There are a number of reasons for signing up for our seminars and Webinars. 

First, we will teach you how to use our automated online social network marketing tools to drive more business to your company via the social channels, in a comfortable classroom setting.


Monday, August 29, 2011

Understanding Twitter Hashtags

When using Twitter, you've probably already seen a tweet or two containing a word with the symbol ("#") attached to it. Twitter calls this a "hashtag." At least one of them can usually be found among the trending topics on Twitter.

Hashtags are a simple way to identify and connect tweets about a specific topic. They make it easier for users to find additional relevant tweets on a particular subject.

You can create a hashtag simply by appending the hash symbol to a word, like this: #pizza.
Twitter users often search hashtags for content from people they aren't following. Using hashtags can be a great way to extend your reach on Twitter and connect with other users with the same interests.  See the hashtag search results example below for #pizza.

Wednesday, August 24, 2011

OnFast Launches Social Media Tools for Restaurants

Cloud-based service OnFast provides restaurant owners with a suite of simple, timesaving tools to market their business on the social networks. A social dashboard, blogging tool, coupon creator, and Facebook apps are available.

OnFast launched its service to the Restaurant industry today. Their suite of social media tools help restaurants market themselves across social networks such as Facebook, Twitter, and LinkedIn. Additionally, OnFast's Painless Blogging tool supplies professionally written documents containing search engine optimized keywords for the restaurant industry, which makes it easier to create blog posts and automatically update social networks.

"Most restaurant owners don't have a lot of time to keep their social networks up to date. OnFast is a simple way to quickly manage social networks, including blogs, all from one easy to use dashboard," remarked OnFast President Christopher Shepherd.

Monday, August 22, 2011

A Mini Guide to the Art of Business Tweeting

Combining a call to action with timely, relevant, and useful information all inside 140 characters requires a skill that must be mastered for a business tweet to be effective.  Just because the information passes quickly with fewer characters doesn't mean it's less important or should be taken lightly. In fact, incorrectly tweeting can be a recipe for disaster and alienate potential customers.


Think before you tweet:
Before you publish a comment or offer information ask yourself if what you're about to post is meaningful. Does your post add value to your social network community and reflect favorably on your business? Save your tweets for when you have something worthwhile sharing. Your audience will come to appreciate your professional demeanor and will be more willing to follow you.

Friday, August 19, 2011

Benefits of Facebook Fans

With Facebook Fan Pages being around for several months now, the concepts of "fans" and "likes" are well understood by many companies and celebrities. There are hundreds of Pages with well over one million fans on Facebook


For those uninitiated, getting Facebook "fans" and "Likes" provides at least two advantages:
Increased Exposure
For small businesses, a company Facebook Page offers incredible value in that it will bring in new customers with zero cost. As you get your current customers to "Like" your Facebook Page, their Facebook friends will see this activity and also "Like" your Page, especially if they trust their friend's choices in who they do business with. This adds a viral component because as more people become fans of your business on Facebook, even more people will become exposed to it.

Monday, August 8, 2011

Providing Exceptional Customer Service

 Providing Exceptional Customer Service
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Providing "good" customer service is not enough these days. You must provide EXCEPTIONAL customer service and go above and beyond what the customers expect.  With that in mind, here are some tips for providing exceptional customer service.

1. LIsten to any of your customer's ideas, needs or concerns that they might have. By doing this you are getting an outsiders point of view about your service or product and letting them know that you care about what they think.                                                                                                                           

2.  Let your customers know that you appreciate their business. Thank them any chance that you can. Send them a Thank You note, a small gift of some kind, a card at the holidays, or give them a simple phone call.  Anything that you can do to let them know that you appreciate them and their loyalty.

3.  Know what your customers want and anticipate their needs. This will keep you one step ahead of them and always provide them with a service or product that they will want.                                                                                                                        

Wednesday, August 3, 2011

3 Simple rules to follow when choosing a blog name

1) It must describe your blog: it is probable that lots of people will see a link to your blog before having the chance to actually read it. If just by looking at the name they can figure what the blog is about they will be more likely to visit it.

2) It must be easy to remember: suppose your blog talks about exercise, fitness and health food advice in general. Naming it "The Every Day Guide to Exercise, Fitness and General Health Advice" would be an accurate and definitive description of the blog, but would it be easy to remember? Stick with simple names. " A Guide to Fitness and Health"

3) It must be equal to the domain name: this rule is often ignored, probably because finding a descriptive domain name that has not been registered yet is a difficult task. If your domain name does not match your blog name you will probably lose some readers. When people visit your blog through a link they will just read the name of the blog. Should they decide to revisit the site a couple of days later they will just type that name followed by a dot com. If they do not find your blog once they hit enter they will just go somewhere else.


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