Wednesday, August 31, 2011

Building Customer Loyalty Through Social Media

Social Media has quickly become a powerful way to build your brand's customer loyalty. It allows you to communicate with your customers and get their opinions, views, and feedback. By using social media websites like Facebook, Twitter, Linkedin, Tumbler, Myspace, Youtube, Blogger and Flicker you can interact with customers and respond to them quickly, which in turn, enhances your brand.

Some examples of how you can use social media would be posting videos, news and photos about your company and employees. This makes your company seem more personable and approachable. It also helps you visually and effectively communicate what exactly your company does.

You can have forums and discussions you to get customer feedback and honest reviews of your product or service, which shows your customers that you care and listen to what they have to say and that their opinion counts.

You can give away prizes, hold competitions and promote special offers to customers who like or follow your brand. This is a very cost effective way to keep customers engaged, promote your company, and even gain new customers.
Social Media builds relationships and gives customers insight into your company in ways never seen before.When consumers feel more connected with a brand, they are more likely to become loyal customers. 

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