Monday, November 18, 2013

Social Media News For The Week Of 11/15/13

Social Media For Small Businesses: How To Harness The Hashtag (Infographic)

First used on Twitter and recently added to Facebook, the hashtag (#) is showing up more frequently as its proper use is learned by individuals and businesses. Hashtags offer any business a unique way of sharing their message with a vast audience on multiple networks simultaneously. Businesses need to understand how to leverage this powerful tool that is available to assist them in building their brand on social media. This useful infographic by American Express clearly explains the hashtag and how it should be used for business purposes. Full Story Here:

2013 Social Media Facts for Business [Infographic]

As we wind down 2013 and move forward into a new year social media marketing has grown and been expanded further in its adoption by businesses. Yet their are still many social network holdouts among small businesses. This interesting infographic presents the state of social media near the end of 2013 and offers compelling evidence supporting its use in furthering the marketing efforts of businesses of all sizes. Full Story Here:  

U.S. Small Businesses Take Cues from Major Retailers With Early Holiday Promotions, Ink from Chase Survey Reveals

Ink from Chase has released the results of a survey of small business owners as they approach the coming holiday season. The study found that many plan on ramping up their social media marketing promotions, e-commerce, and mobile marketing sales efforts in response to consumer demand. Over all, 34 percent of small business owners believe this holiday season will be better for their companies over last year. Their expectations are for 30 percent of their business to come through e-commerce and 13 percent through mobile commerce. Full Story Here:

Keep Calm and Keep Posting: 5 Social Media Marketing Myths Debunked

Social media marketing can be a dynamic way to build a businesses brand through engagement with both existing and potential customers, if utilized properly. Over the years of its existence a number of common misconceptions regarding social media’s use by businesses. Many smaller firms particularly feel they don’t have the time or enough quality content to effectively leverage the medium. Even more don’t understand the fundamentals of its use. Others don’t let the human side of their company shine through on social networks, missing the point of social media for business which true connection with their audience. Full Story Here:

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