Friday, November 22, 2013

Social Media News For The Week Of 11/22/13

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

Leading this collection of relevant and useful statistics is the rapid growth in social media usage by people over 45 years of age. For example, people between the ages of 55-64 are fastest growing demographic on Twitter at the rate of 79 percent since 2012. Another important statistic is the fact that 189 million of Facebook users access the site only from mobile devices. This points out how brands must structure their content to be mobile-friendly. Also, the decline in the importance of television to younger audiences is evident in the social network YouTube reaching more 18-34 year olds than cable networks. Full Story Here:

10 Questions to Ask When Measuring Your Social Media ROI

Measuring the success of any social media marketing campaign is crucial in ensuring its long term success. Time is money, as any small business owner knows, so continually repeating strategies which are not gaining traction for a brand doesn’t make sense. Measuring a company’s efforts against its marketing goals is essential to making any social media marketing endeavor worth the time and money invested in it. Full Story Here:

IBM: These Are The Top 7 Social Trends That Will Emerge In 2014

Another influential take on the upcoming year of 2014 and what trends will unfold during the next year. This time from IBM’s VP of Social Business, Scott Hebner. One of his predictions is the convergence of Social, Mobile, and Analytics in the Cloud. Another interesting projection is the emergence of brand journalism in the transformation of content producers into true brand advocates, moving businesses beyond reliance on traditional media. Full Story Here:

Social Media Helps Build Bridges to Customers

Social media marketing has fundamentally changed the way in which brands interact with their customers. Consumers as a result can truly engage with the businesses they find important to their lives. The medium has become the perfect platform for erasing the gap between companies and the consumer. Full Story Here:

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