Friday, September 30, 2011

Hotel Technology Veteran to Lead Social Media Start-up

Hotel Technology Veteran Aaron Shepherd Leaves Pegasus Solutions to Lead Social Media start-up OnFast as CEO

OnFast announced today that Aaron Shepherd has left his prior post as Fellow at Pegasus Solutions, a global leaderin providing technology and services to hotels and traveldistributors, to join his latest start-up full time as their Chief Executive Officer. Mr. Shepherd was a founder at OnFast, but until recently had been splitting his time between Pegasus, OnFast, and other enterprise travel projects. With a renewed focus on the start-up, Shepherd will be concentrating his efforts on growing OnFast's enterprise customer base rapidly over the next few months.

"Over the course of my career I have been lucky to play a pivotal role during key technology shifts inthe hotel industry at several of my prior companies. Social media is here to stay and OnFast is uniquely positioned to help enterprises with brand standardization, social media monitoring, and analytics," said Aaron Shepherd, CEO of OnFast. "I'm very excited to devote my full time efforts to developing leading edge social media solutions on cloud-based platforms for the enterprise marketplace."

OnFast provides robust social network marketing & analytics solutions, designed to help businesses maximize the impact of social marketing channels. Through their cloud-based software as a service, OnFast offers customers the complete enterprise toolset needed to take full advantage of burgeoning social media networks.

Monday, September 19, 2011

Why Do You Want To Add Facebook Fans To Your Company's Facebook Page?

Facebook has risen from a college campus social network tool to the company boardroom in a relatively short time. Business enterprises of all sizes have enthusiastically embraced it.

The ability to share your updates on Facebook instantly in real time globally with your fans without busting the budget for email addresses is unprecedented. Who reads those emails anyway?

Here's how it works:

Let's assume you have a Facebook page and 100 people that have "liked" your page.

When you post a blog article link, short relevant note, or promotional offer to your business Facebook page it then appears instantly on the news feed of all 100 Facebook people who have liked your page. With little effort or cost, you have the power sitting at your desk to create 100 impressions in real time.

Wednesday, September 14, 2011

Social Media is Changing B2B Marketing Strategies

Building relationships is essential to B2B marketing, and social media is rapidly changing  the way businesses market and communicate with one another. Businesses can now build a network of industry contacts using social media websites like Twitter, Linkedin, Facebook and Myspace more cost effectively and efficiently.

Companies are now finding social media websites to be a wealth of knowledge. They can monitor the news in their industry, connect with customers and suppliers, and share research through blogs, forums and tweets. Businesses can now find new channels of distribution, collect data, post questions and  receive suggestions directly with the people who count the most in ways that are faster than ever before.

Monday, September 12, 2011

Just What is Social Media ?

Social media are the various forms of user-generated content and the collection of websites and applications that enables people to interact and share information online. Social media is a much wider spectrum of internet services than what some people think.

Social media can take many different forms, including social networks, blogs, vlogs, social bookmarks, user reviews, video sharing, podcasts, rating systems, collaborative ranking, wikis, comments, message boards, and online forums. Technologies include: picture-sharing, wall-postings, e-mail, instant messaging, music-sharing, crowdsourcing, and VoIP, to name a few.

Tuesday, September 6, 2011

How to Create & Schedule a Social Network or Blog Post

To quickly create a social post, click on the "Social Post" tab on the menu. Enter your social post, select when to post, and select your post channels (Facebook, Linkedin, Twitter, etc). Click the submit button and you're done!

If you want to create a new social or blog post from a template, simply click on the type of post on the "Campaign" screen. You will then see several different categories, including OnFast's pre-made templates and a blank document. Choose one of the two; if you elect to use one of OnFast's pre-made templates, choose a category, such as "Promote a product" or "Launch company." Then choose a specific document you 'd like to work from (you can see a preview of each template by clicking the "See sample" button). 

You will then be asked to enter information about your company (see below). Generally, you will only have to enter this information once, although each template is written with a different purpose in mind so some questions will be unique. Once you have filled out the short form, click the "Preview" button to see your draft post.

Thursday, September 1, 2011

Using OnFast's Writing Assistant To Create Blog Posts In Four Easy Steps

One of the many innovative features of OnFast's social tools for business is the writing assistant. Using the writing assistant makes it very easy to create keyword rich blog posts, and social messages. The templates in the writing assistant provide ideas and content that is specific to your industry. This is especially helpful if you are either new to social media marketing or you find yourself at a loss for words.  You can begin to post valuable information about your business across social networks in just four easy steps:

1- From the Campaign screen, choose a template based on what kind of post you want to create.
2- Answer a few brief questions about your company and click the preview button.  This information is saved in OnFast's database, for use in your future posts.