Monday, February 4, 2013

The Relationship Between SEO and Social Media - Part 1

From the perspective of a small business attempting to market itself online, search engine optimization (SEO) and social media should always be interconnected and dependent upon each other. Search engines have changed their ranking parameters drastically to better reflect the importance of the public’s adoption of social media networks. In this four part series, we will look at just how social media impacts a brand’s SEO ranking and some techniques for improving your business’ standing in search engines.

The Effects of Social Media on SEO - Social Media Signals

It has become imperative for every brand to have a presence on multiple social media networks. The exposure benefits for businesses are well documented, but it is not enough to just be present. Companies must create compelling content and actively engage their audience in order to reap the full rewards of social media on their SEO. The more likes, comments, shares, or tweets generated by a post, the higher the value placed by search engines on its content.

Traffic to a brand’s website, and its resulting search ranking, is dramatically increased when multiple links from a variety of social media sources are driving the traffic. The key to accomplishing this goal is to make the content sharing as easy for the user as possible. Social network sharing buttons should be made readily accessible on all blog and social media postings. Website links should also be prominently and strategically placed on all of the company’s social networks.

In part 2 of this series, we’ll see how search engines are personalizing search results for users and how rankings are impacted by this fact.

Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.

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