Thursday, February 28, 2013

Driving Hospitality Revenue With Social Media - Part 8 - YouTube

YouTube is a video sharing social media website that offers tremendous opportunities for the hospitality industry. Being a highly visual business, hotels can leverage the maximum benefit of marketing themselves through videos shared via YouTube. There are nearly limitless topics around which a hotel can create videos. Everything from travel tips about your area, cooking videos from your chef, staff profiles and interviews to sightseeing around your destination or tours of your hotel’s features and amenities. You are only limited by your imagination and creativity.


Here are a few tips to get the most benefit from video sharing on YouTube:


1. Make Videos Compelling

In order for your video sharing marketing effort to gain any traction, you must create videos that people will want to watch. Just like all of the other social networking sites, compelling content is required.  A tour of your hotel restaurant is great, but may not inspire people to share it with others. Whereas a video of your head chef sharing some of their culinary secrets is extremely share-worthy.


2. Make Them Short

The majority of videos on YouTube, especially the ones that are likely to be shared, are less than 5 minutes in length. If your subject is going to require more time, break it up into smaller, bite-sized pieces. Remember, many people have a very short attention span.


3. Make It Your Own

There are many different types of YouTube accounts available. Explore your options and choose one that fits your hotel’s goals and agenda. When you sign up for a YouTube account, you need to spend some time being creative with your YouTube channel. The network generates this automatically when you sign up, but there are many options for customization. Make it reflect the unique character of your hotel.

It is just as important to monitor and respond to comments left by your audience on YouTube as it is on other social networks. Also, linkage between your YouTube account and other social media outlets is crucial to success. YouTube presents the hospitality industry with the perfect forum for showcasing your hotel with the world.

Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.

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