Friday, November 8, 2013

Social Media News For The Week Of 11/8/13

Pinterest Is Now The Fastest Growing Content-Sharing Platform

The content distribution service ShareThis is reporting that in the third quarter of the year Pinterest became the fastest growing platform for the sharing of content. This finding is the result of the analysis of millions of shares made using the ShareThis service. The explosion of Pinterest recently indicates how important it is for businesses to diversify their social media marketing efforts beyond merely Facebook and Twitter. Full Story Here:

5 Social Media Marketing Trends For 2014

With the holidays and the end of the year right around the corner it is useful to look ahead in anticipation of the coming year. Social media marketing will no doubt continue to grow and be adopted by ever more businesses. A few trends to look for in social networks and business include the rise of Twitter to potentially rival Facebook, Google to really catch on with users, and continued growth for video-sharing. Full Story Here:

Twitter Gears Up To Make Public Debut

Twitter had its initial public offering this week. Another sign of the maturation of social media as business. Twitter is expected to receive a small price jump from its beginning price of $26. Twitter has been much more cautious than Facebook regarding this IPO. Facebook infamously suffered a severe drop in stock value in the aftermath of its IPO, but has since recovered. Full Story Here:

Twitter’s Data Has Unique Value for Business

As Twitter shares begin trading it is useful to see the value to business of the data that can be garnered from social network. Twitter can provide important insights into public sentiment in regards to many topics including brands and their products. To reap the full benefits of this information however, going forward, brands need to learn how to better interpret the data gathered from increasingly improved analytical tools. Full Story Here:

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