Wednesday, December 21, 2011

Seeing the Future 5 Years Ago

As we move into 2012, it's interesting to look back in history at an event that was astonishing at the time and clearly prophetic.

The controversial event occurred on December 13, 2006 when Time magazine announced their annual choice for "Person of the Year."  Can you recall who it was? Most of you will not.

"You" were chosen in 2006, as Time magazine's Person of the Year. Time recognized the millions of people who contribute user-generated social media content to Wikipedia, YouTube, MySpace, Facebook, and the multitudes of other websites featuring user contribution. If "You" were chosen today we would have to consider the contributions to countless new social network sites including such as Twitter, LinkedIn and Google+.

Tuesday, December 20, 2011

Content Is The Key To Effective Blogs

Content Is The Key To Effective Blogs
If you are contemplating writing a blog for your business there is one factor that is paramount above all others. The content of your blog will determine how effective it is, ultimately, for your company. The blog you write about your company is going to become, at least to some extent, the company's face to your blog's audience. You need to grab the attention of readers and hold on to it. Relevant, compelling content, that is useful to the readers of the blog, will keep them coming back for more.
Your blog must be search engine friendly as well. The use of keywords is very important. If you present information that is relevant to your company's industry the keywords will be there. To make sure check 

Friday, December 16, 2011

A Social Media Pep Talk for the Small Business Owner

Utilizing social media marketing is the way to go if you're a small business on a limited budget. There is no better way to reach thousands of amenable customers and prospects without spending a nickel on advertising.

Here are some quick pointers to get you in the game:

First and most important, there's no cost and very little time is required to get it up and running. Social media is a cost-effective business strategy that quickly outperforms any of the traditional forms of display advertising. The effort is well worth the results if you take the initiative.

Facebook, Twitter, and LinkedIn are the social media sites with the most traffic. To get the best results for your time, concentrate on these sites first. Your business will enjoy valuable exposure without overwhelming you. Implement all three at once or one at a time and monitor the results.

Wednesday, October 12, 2011

Converting Facebook Profile to Page

If you originally created a Facebook profile (personal) for your company instead of a Facebook Page, it's time to convert it. Facebook Profiles are meant for individuals, while Facebook Pages are designed for organizations, businesses, brands, and public figures. Pages offer robust features for businesses such as the ability to add additional applications to help communicate and engage with their audiences. Since Facebook Pages are public, anyone can find and 'like' your page, providing an easy way for potential customers to find you online.

Facebook allows you to convert a company Facebook Profile into a Facebook Page with relative ease. 

Friday, September 30, 2011

Hotel Technology Veteran to Lead Social Media Start-up

Hotel Technology Veteran Aaron Shepherd Leaves Pegasus Solutions to Lead Social Media start-up OnFast as CEO

OnFast announced today that Aaron Shepherd has left his prior post as Fellow at Pegasus Solutions, a global leaderin providing technology and services to hotels and traveldistributors, to join his latest start-up full time as their Chief Executive Officer. Mr. Shepherd was a founder at OnFast, but until recently had been splitting his time between Pegasus, OnFast, and other enterprise travel projects. With a renewed focus on the start-up, Shepherd will be concentrating his efforts on growing OnFast's enterprise customer base rapidly over the next few months.

"Over the course of my career I have been lucky to play a pivotal role during key technology shifts inthe hotel industry at several of my prior companies. Social media is here to stay and OnFast is uniquely positioned to help enterprises with brand standardization, social media monitoring, and analytics," said Aaron Shepherd, CEO of OnFast. "I'm very excited to devote my full time efforts to developing leading edge social media solutions on cloud-based platforms for the enterprise marketplace."

OnFast provides robust social network marketing & analytics solutions, designed to help businesses maximize the impact of social marketing channels. Through their cloud-based software as a service, OnFast offers customers the complete enterprise toolset needed to take full advantage of burgeoning social media networks.

Monday, September 19, 2011

Why Do You Want To Add Facebook Fans To Your Company's Facebook Page?

Facebook has risen from a college campus social network tool to the company boardroom in a relatively short time. Business enterprises of all sizes have enthusiastically embraced it.

The ability to share your updates on Facebook instantly in real time globally with your fans without busting the budget for email addresses is unprecedented. Who reads those emails anyway?

Here's how it works:

Let's assume you have a Facebook page and 100 people that have "liked" your page.

When you post a blog article link, short relevant note, or promotional offer to your business Facebook page it then appears instantly on the news feed of all 100 Facebook people who have liked your page. With little effort or cost, you have the power sitting at your desk to create 100 impressions in real time.

Wednesday, September 14, 2011

Social Media is Changing B2B Marketing Strategies

Building relationships is essential to B2B marketing, and social media is rapidly changing  the way businesses market and communicate with one another. Businesses can now build a network of industry contacts using social media websites like Twitter, Linkedin, Facebook and Myspace more cost effectively and efficiently.

Companies are now finding social media websites to be a wealth of knowledge. They can monitor the news in their industry, connect with customers and suppliers, and share research through blogs, forums and tweets. Businesses can now find new channels of distribution, collect data, post questions and  receive suggestions directly with the people who count the most in ways that are faster than ever before.

Monday, September 12, 2011

Just What is Social Media ?

Social media are the various forms of user-generated content and the collection of websites and applications that enables people to interact and share information online. Social media is a much wider spectrum of internet services than what some people think.

Social media can take many different forms, including social networks, blogs, vlogs, social bookmarks, user reviews, video sharing, podcasts, rating systems, collaborative ranking, wikis, comments, message boards, and online forums. Technologies include: picture-sharing, wall-postings, e-mail, instant messaging, music-sharing, crowdsourcing, and VoIP, to name a few.

Tuesday, September 6, 2011

How to Create & Schedule a Social Network or Blog Post

To quickly create a social post, click on the "Social Post" tab on the menu. Enter your social post, select when to post, and select your post channels (Facebook, Linkedin, Twitter, etc). Click the submit button and you're done!

If you want to create a new social or blog post from a template, simply click on the type of post on the "Campaign" screen. You will then see several different categories, including OnFast's pre-made templates and a blank document. Choose one of the two; if you elect to use one of OnFast's pre-made templates, choose a category, such as "Promote a product" or "Launch company." Then choose a specific document you 'd like to work from (you can see a preview of each template by clicking the "See sample" button). 

You will then be asked to enter information about your company (see below). Generally, you will only have to enter this information once, although each template is written with a different purpose in mind so some questions will be unique. Once you have filled out the short form, click the "Preview" button to see your draft post.

Thursday, September 1, 2011

Using OnFast's Writing Assistant To Create Blog Posts In Four Easy Steps

One of the many innovative features of OnFast's social tools for business is the writing assistant. Using the writing assistant makes it very easy to create keyword rich blog posts, and social messages. The templates in the writing assistant provide ideas and content that is specific to your industry. This is especially helpful if you are either new to social media marketing or you find yourself at a loss for words.  You can begin to post valuable information about your business across social networks in just four easy steps:

1- From the Campaign screen, choose a template based on what kind of post you want to create.
2- Answer a few brief questions about your company and click the preview button.  This information is saved in OnFast's database, for use in your future posts.

Wednesday, August 31, 2011

OnFast New Features: Photo Uploads for Blog Posts and Facebook Insights Analytics

OnFast is excited to announce several new features this week, including more extensive social network tracking and uploading photos to your blog posts!

Facebook Insights: Track your posts, interactions, user data and more

With OnFast's new Facebook Insights tracking, we allow you to monitor how your Facebook posts are being received by tracking your post views, page views, likes, comments and active users.  Also, you can view your user demographics, including gender and age.  

OnFast's new tracking dashboard also has updated tracking for Twitter and LinkedIn pages, including tracking posts, followers and connections.  

OnFast Launches Social Media Tools and Social Analytics for Accounting

Cloud-based service OnFast provides the accounting industry with simple tools and social analytics to market their business on the social networks. A social dashboard, blogging tool, coupon creator, and Facebook apps are available.

OnFast launched its service to the Accounting industry today. Their suite of social media tools help accountants market themselves across social networks such as Facebook, Twitter, and LinkedIn. Additionally, OnFast's Painless Blogging tool supplies professionally written documents containing search engine optimized keywords for the accounting industry, which makes it easier to create blog posts and automatically update social networks.

OnFast's Social Coupon tool provides accounting professionals the ability to offer discount and promotional coupons to their customers, without any per coupon charges. These coupons are automatically posted to social networks and blogs, or can be exported for email campaigns. Current daily deals can also be listed directly on the accountant's website or Facebook page using OnFast's proprietary coupon feed and Facebook Coupon App. OnFast's easy to use Campaign Planning Calendar allows accountants to quickly plan and schedule their future marketing efforts. Tracking the results of marketing campaigns is straight-forward, helping accountants and firms achieve their visibility goals at a glance. Social analytics are easily generated with integrated reporting for each social network. These features allow them to efficiently leverage social networks such as Facebook, Twitter, and LinkedIn, in just a few minutes a week.

Building Customer Loyalty Through Social Media

Social Media has quickly become a powerful way to build your brand's customer loyalty. It allows you to communicate with your customers and get their opinions, views, and feedback. By using social media websites like Facebook, Twitter, Linkedin, Tumbler, Myspace, Youtube, Blogger and Flicker you can interact with customers and respond to them quickly, which in turn, enhances your brand.

Some examples of how you can use social media would be posting videos, news and photos about your company and employees. This makes your company seem more personable and approachable. It also helps you visually and effectively communicate what exactly your company does.

You can have forums and discussions you to get customer feedback and honest reviews of your product or service, which shows your customers that you care and listen to what they have to say and that their opinion counts.

Tuesday, August 30, 2011

Why Sign Up For OnFast's Social Networking Seminars and Webinars

OnFast will be offering several Seminars and Webinars in the next few months to help businesses realize and understand a new way of marketing through online social networks such as Facebook, Twitter, Blogger, WordPress, and LinkedIn. There are a number of reasons for signing up for our seminars and Webinars. 

First, we will teach you how to use our automated online social network marketing tools to drive more business to your company via the social channels, in a comfortable classroom setting.

Monday, August 29, 2011

Understanding Twitter Hashtags

When using Twitter, you've probably already seen a tweet or two containing a word with the symbol ("#") attached to it. Twitter calls this a "hashtag." At least one of them can usually be found among the trending topics on Twitter.

Hashtags are a simple way to identify and connect tweets about a specific topic. They make it easier for users to find additional relevant tweets on a particular subject.

You can create a hashtag simply by appending the hash symbol to a word, like this: #pizza.
Twitter users often search hashtags for content from people they aren't following. Using hashtags can be a great way to extend your reach on Twitter and connect with other users with the same interests.  See the hashtag search results example below for #pizza.

Wednesday, August 24, 2011

OnFast Launches Social Media Tools for Restaurants

Cloud-based service OnFast provides restaurant owners with a suite of simple, timesaving tools to market their business on the social networks. A social dashboard, blogging tool, coupon creator, and Facebook apps are available.

OnFast launched its service to the Restaurant industry today. Their suite of social media tools help restaurants market themselves across social networks such as Facebook, Twitter, and LinkedIn. Additionally, OnFast's Painless Blogging tool supplies professionally written documents containing search engine optimized keywords for the restaurant industry, which makes it easier to create blog posts and automatically update social networks.

"Most restaurant owners don't have a lot of time to keep their social networks up to date. OnFast is a simple way to quickly manage social networks, including blogs, all from one easy to use dashboard," remarked OnFast President Christopher Shepherd.

Monday, August 22, 2011

A Mini Guide to the Art of Business Tweeting

Combining a call to action with timely, relevant, and useful information all inside 140 characters requires a skill that must be mastered for a business tweet to be effective.  Just because the information passes quickly with fewer characters doesn't mean it's less important or should be taken lightly. In fact, incorrectly tweeting can be a recipe for disaster and alienate potential customers.

Think before you tweet:
Before you publish a comment or offer information ask yourself if what you're about to post is meaningful. Does your post add value to your social network community and reflect favorably on your business? Save your tweets for when you have something worthwhile sharing. Your audience will come to appreciate your professional demeanor and will be more willing to follow you.

Friday, August 19, 2011

Benefits of Facebook Fans

With Facebook Fan Pages being around for several months now, the concepts of "fans" and "likes" are well understood by many companies and celebrities. There are hundreds of Pages with well over one million fans on Facebook

For those uninitiated, getting Facebook "fans" and "Likes" provides at least two advantages:
Increased Exposure
For small businesses, a company Facebook Page offers incredible value in that it will bring in new customers with zero cost. As you get your current customers to "Like" your Facebook Page, their Facebook friends will see this activity and also "Like" your Page, especially if they trust their friend's choices in who they do business with. This adds a viral component because as more people become fans of your business on Facebook, even more people will become exposed to it.

Monday, August 8, 2011

Providing Exceptional Customer Service

 Providing Exceptional Customer Service

Providing "good" customer service is not enough these days. You must provide EXCEPTIONAL customer service and go above and beyond what the customers expect.  With that in mind, here are some tips for providing exceptional customer service.

1. LIsten to any of your customer's ideas, needs or concerns that they might have. By doing this you are getting an outsiders point of view about your service or product and letting them know that you care about what they think.                                                                                                                           

2.  Let your customers know that you appreciate their business. Thank them any chance that you can. Send them a Thank You note, a small gift of some kind, a card at the holidays, or give them a simple phone call.  Anything that you can do to let them know that you appreciate them and their loyalty.

3.  Know what your customers want and anticipate their needs. This will keep you one step ahead of them and always provide them with a service or product that they will want.                                                                                                                        

Wednesday, August 3, 2011

3 Simple rules to follow when choosing a blog name

1) It must describe your blog: it is probable that lots of people will see a link to your blog before having the chance to actually read it. If just by looking at the name they can figure what the blog is about they will be more likely to visit it.

2) It must be easy to remember: suppose your blog talks about exercise, fitness and health food advice in general. Naming it "The Every Day Guide to Exercise, Fitness and General Health Advice" would be an accurate and definitive description of the blog, but would it be easy to remember? Stick with simple names. " A Guide to Fitness and Health"

3) It must be equal to the domain name: this rule is often ignored, probably because finding a descriptive domain name that has not been registered yet is a difficult task. If your domain name does not match your blog name you will probably lose some readers. When people visit your blog through a link they will just read the name of the blog. Should they decide to revisit the site a couple of days later they will just type that name followed by a dot com. If they do not find your blog once they hit enter they will just go somewhere else.

Posted via OnFast -

Monday, July 25, 2011

SEO and How it Effects Blog Postings.

SEO is an acronym for Search Engine Optimization. SEO is the process of increasing the number of visitors to a Website or Blog by obtaining a high-ranking placement in the Search Engine Results Page (SERP). When a user does a search using an Internet browser such as Firefox, Internet Explorer, or Safari the results displayed back is the SERP.

The higher a Blog post ranks in the sequenced results of a search, the greater the chance the site will be chosen by the user. Most often, users do not click through pages and pages of search results.

Typically, users select search results at the top of the first page.  Keywords and phrases embedded within a blog post are used by the SEO to determine rankings. It’s absolutely mandatory for businesses to use strategic SEO keywords in their blogs that will influence the SEO placement of their posts. 

Thursday, July 21, 2011

OnFast Social Posting Now Supports Links and Photos

OnFast's New Features: Social Posting Supports Links and Photos

Update your social networks with text, photos and links

OnFast now offers several social posting options, including text, photos, and link sharing. Add comments to both photo uploads and links. When sharing a link, choose a thumbnail from all images on the page.

Wednesday, July 20, 2011

A Tool to Help Business Owners Struggling With Social Media

As running a business becomes more challenging in a down economy, going beyond simply selling products and services has become more important than ever. Today, business owners are turning to social networks with their far-reaching influence as an innovative way to find new customers.

Turning customers into fiercely loyal fans and advocates that will speak favorably of their experiences in ever-growing referral networks is the strategic end game.  Sadly, some well-intended businesses may be dropping the ball with their social networks. To really take advantage of a medium like Facebook you have to engage people on a daily basis. Too often we hear, “I just don’t have the time.” Most would agree that finding time to post on a consistent daily basis is a legitimate concern.

Friday, July 15, 2011

Are Social-networking Buttons on Laptop keyboards Necessary?

Acer recently announced Gateway laptops with keys that give one-touch access to social networking sites such as Facebook, YouTube and Twitter.

Pressing the social-networking hot key on the new Gateway laptops activates an integrated widget through which customers can update their status, post messages or upload multimedia, or see updates from the feeds of friends.

However, Laptop makers such as Hewlett-Packard and Dell say such buttons are an unnecessary addition when software could do the job., a social media marketing and coupon service recently announced a “Feeds” option to their software product. The “Feeds” option allows the user to view and update all their social media channels from one screen. “Feeds” eliminates the need for hardware social media buttons on keyboards.

Wednesday, July 13, 2011

OnFast Launches Social Network Marketing and Coupons for Vacation Rental Industry

Cloud-based software as a service provider, OnFast, offers the vacation rental industry a simple, time-saving way to reach travelers by leveraging social networks such as Facebook, Twitter, LinkedIn, and their blogs.

Homeowners and property managers in the Vacation Rental industry can easily create social network posts, blog posts, and press releases using OnFast's writing assistant. There are dozens of pre-written templates archived in the message gallery but owners can also write their own posts from scratch.

The process of writing blog posts for new rentals, special promotions, and other marketing campaigns is made simple by using OnFast's pre-designed templates. Blogging allows homeowners to attract new renters, showcase their properties, and share travel experiences. As owners post additional blogs, they can choose from previous posts in the OnFast message gallery, which are measured for keyword strength and relevant content. Entries are then scheduled and automatically posted to the owner's blog and social networks. With OnFast's social feed dashboard, owners can easily monitor all their social networks for comments and provide instant feedback to their renters.

Monday, July 11, 2011

Why Blog?

The word “blog” is one of the most popular words on the Internet today. This buzz- word is one of the most popularly searched terms on the net. A blog is an acronym for “web log” which is an online topical journal that is written for others to read. You can create blogs for personal reasons, educational and informational reasons, and most importantly for your business. Blogging is an excellent compliment to all of your other on-line social media marketing strategies.

As a marketing tool, blogs offer enormous potential. When it comes to e-mailed newsletter communications and blogging, the dynamics are completely different. Blog postings are much easier to write and disseminate than traditional newsletters. Once newsletters are e-mailed, they get deleted or buried in an obscure mail folder. There is no confusion about blogging being spam the way e-mails may be perceived. Your blog messages exist inside your blog on the Internet until you decide to remove them.

Nothing facilitates conversation, communication and community the way blogging does. If you have relevant timely information to share, a product to sell, a brand to market or something to say on the Internet then blogging should be your first choice.

Wednesday, July 6, 2011

OnFast Social Feeds Launches!

OnFast's New Features: Social Feeds

Keep track of all of your social feeds in one place
You can easily see your Facebook, LinkedIn and Twitter feeds at once, without ever having to leave the OnFast system (more feeds coming soon).

Comment, Retweet, Like and More...
Utilize each of your social network's key features right from your feed.

Tuesday, July 5, 2011

Twitter for Businesses

Twitter is a powerful information network.  It is used by millions of people and businesses to quickly share information.  

On Twitter, anyone can read, write and share messages of 140 characters or less.  These "tweets" are public and open to anyone who wants to read them.  Users can "follow" your account, which allows them to subscribe to your messages.  Followers view all of your messages in their newsfeed.   

Why should businesses use Twitter?

Businesses can use Twitter to quickly share information, build relationships with existing and potential customers, and gather insights and feedback.  

Twitter Basics
  • Mention: You can mention another user in your Tweets by preceding it with the @ sign.  
  • Retweet: Click the retweet link in order to share a tweet by another user and send it to your followers
  • Message: To privately message another user, prefix your tweet with DM or D, @, and the person's username.  (i.e. DM @onfast)
  • Hashtag: Hashtags (#) are used to express the theme of a tweet and to categorize it (i.e. #vacation).  Users can click on hashtags to view similar tweets.  

Monday, July 4, 2011

50% off one year subscription to OnFast

Take 50% Off the regular price for a one year OnFast subscription. Limited to the first 10 customers to signup. Visit
Posted via OnFast -

Thursday, June 30, 2011

4 Easy Steps to Start Your Social Media Marketing

First, create a business fan page on Facebook. Your Facebook postings will reach out directly to the kinds of people who are most likely to act on your offerings. Use the page to engage your audience by leveraging your network of friends. Ask friends to “Like” you and help spread the word. Be active on your fan page and let people know what you're all about.

Second, get on Twitter. Start following others who are industry colleagues. Choose to follow the people who you are interested in and re-share (re-tweet) their worthwhile information. On a regular basis, post your own original content to promote your products and services.

Third, start a business blog using Google Blogger. Write about what you do and why. You should be publishing content about your business that is objective, timely, and relevant. Posting often using industry key words helps position you as an expert in your field and gets you noticed. Your objective is to improve your ranking on the Google search engine.

Friday, June 24, 2011

7 Steps To Optimizing Emails For Online Marketing

Here's a few simple things to keep in mind to optimize emails for online marketing. 

1- Grab the readers attention in the title and first few words. The reader will make a decision very early on when reading the email whether it is worth their time. Make it worth their time. Use a call to action right in the beginning. Give them a benefit of what you are trying to sell right away. Use words such as Get, Buy, Go, Use etc. Also, make sure you are writing in an active style rather than a passive style. 

2 - Make sure you link to your website after a few short lines and then throughout the rest of your email. Chances are they are going to opt out rather quickly even if you did grab and keep their attention. Give them a place to go for more information.

3 - Trim the purpose and benefit of what you are selling into a few features, preferably three. Use bullet points to make them clear and noticeable to the reader. Explain to the reader exactly what is being offered to them.

4 - Include a favorable quote from a satisfied customer who has purchase or used the product or service you are offering. It's always good to give the reader some real world experience to back up what you are trying to sell, but keep it short.

Thursday, June 23, 2011

A Better Deal

There is little difference in the much-hyped “Daily Deal” coupon distribution methods. It seems hardly a week goes by without a new provider announcing a “Me Too” service.  Merchants that have used these services are now seeing that good deals for consumers aren’t always good deals for businesses. Recent studies show little more than half of participating businesses made money on the deals. Surprisingly, one-fourth lost money and the rest say they broke even.

After discounting products and services and paying for the daily distribution, few merchants ever establish an on-going relationship with the consumer.  Only half of the retailers surveyed said they’d run a deal again.

OnFast recognized the considerable merchant discontent with the daily e-mail deal and produced an innovative coupon distribution service based on social network relationships.  For a low monthly fee, merchants can use OnFast to author their own deals and distribute branded coupons to their social network sites.

Friday, June 17, 2011

4 Steps To A Search Engine Optimized Press Release

The purpose of writing a press release is to tell the world about something newsworthy and important, such as a new product, service or some other item that your company or your company's client is trying to promote. While working toward this goal, why not help that press release perform double duty for your company? You can ensure that your press release is heavily distributed by ranking high in news search engines.  Accomplishing this takes a little time to make sure the press release is keyword-rich and has links back to your company's site.  All it takes is a few easy steps.

1- When you know what your subject is and who the target audience is, take the time to research what keywords are important and relevant to that subject/audience. Related link at:  OnFast has both a built-in keyword meter tool and a list of the top 100 keywords for each industry we support, but you can also use the adwords tool as well.

2- I have found that if you write a good, informative press release that has compelling content pertaining to the subject, the keywords will already be there. You may still have to tweak it a little later, but make sure you are using keywords as you write. It is very important that keywords are present in your headings and add them as you are writing in strategic places.  Also have keywords in links back to you or your client's site.

Wednesday, June 15, 2011

OnFast Launches Social Marketing for Real Estate Industry

Cloud-based software as a service company OnFast provides realtors with a simple, timesaving way to reach both buyers and sellers of real estate by leveraging social networks such as Facebook, Twitter, LinkedIn and their blogs.  OnFast launched its service for the real estate industry today. The social marketing solution helps realtors with the challenge of marketing to both buyers and sellers of real estate. 

Through their website,, OnFast offers realtors the social marketing tools they need to easily and cost effectively reach their customers."We have done the hard work of creating compelling, real estate specific marketing messages so realtors can focus on their core strengths and not on writing marketing text," said OnFast President Christopher Shepherd. "Growing your social network following is one of the best ways for a realtor to increase their customer base," Shepherd continued.

OnFast's pre-built templates contain search engine optimized keywords for the real estate industry, which greatly reduces the time needed to send out professionally written press releases, blog posts, and frequent social network updates. Central to the OnFast solution is an easy to use Campaign Planning Calendar, that allows realtors to quickly plan their future marketing strategies. Tracking the results of past marketing campaigns is straight-forward as well, helping realtors achieve their visibility goals at a glance. These features allow realtors to efficiently leverage social networks such as Facebook, Twitter, and LinkedIn, in just a few minutes a day.

Full article at:

Posted via OnFast -

Friday, June 10, 2011

Correctly Formatting A Press Release

I have learned over time as a reader and writer, that all press releases written in the hopes of being noticed and read, follow a pattern. This pattern is the format that all successful press releases conform to.

A press release must start out with all the subjects' contact information in the upper left hand corner. This ensures that if you do get your point across, the audience knows where to go for more info or better yet, where to buy your product or service. Next comes the heading, which is probably the most important part of the whole press release.  The heading is the key to whether your press release gets noticed or falls by the wayside.  It should be as short as possible and compelling to the reader.  It needs to grab their attention and hopefully make them want to read more.

Almost as important as the heading is the subheading.  The subheading can go a long way toward keeping that attention you fought for in the heading.  Expounding on your subject, without giving the whole story away, is the goal here.

Wednesday, June 8, 2011

New Features Tour added to OnFast

We just added a new features tour to the OnFast website.  Take the tour to find out about how OnFast can help your business grow and drive more revenue at

Follow us on twitter @onfast.  Friend us on Facebook at OnFast.

Posted via OnFast -

Wednesday, June 1, 2011

Wednesday, May 25, 2011

OnFast Launches Social Network Marketing and Coupon Solution

OnFast provides small & medium size businesses with a simple, timesaving way to drive repeat business by leveraging social networks and offering existing customers social coupons.OnFast announced today the launch of their affordable social network marketing & coupon solution, designed to help businesses get the most out of their marketing and promotion dollars. 

Through their website,, OnFast offers small & medium size businesses the tools needed to maximize the impact of their online marketing campaigns, while saving them precious time and money.

Posted via OnFast -

Tuesday, April 19, 2011

OnFast Launch Set For April 2011

OnFast has announced the tentative launch of its most recent software program for late April 2011. The program, geared toward small businesses, allows companies to manage and track their online marketing campaigns. OnFast will offer a variety of program options, as well as a free 30 day free trial option.

OnFast Announces New Office Location

OnFast announces the relocation of their offices to 5150 Tamiami Trail North, Suite 700, Naples, Florida 34103. The office is open and ready to continue to serve customers with continued professionalism. It will operate under the direction of OnFast CEO Aaron Shepherd.

Welcome to the OnFast Blog!

Welcome to the OnFast Blog, the blog and newsroom for OnFast LLC, a comprehensive service that allows companies to quickly, easily, and consistently manage their marketing campaigns across all media channels. We are eager and excited to provide you with up-to-date information regarding online marketing, advertising and website management. Our first posting will come shortly. We will try our best to post information on a weekly basis. As always, your thoughts and ideas are appreciated. If you have a specific idea on which you would like to know more, please feel free to contact us at