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Friday, May 31, 2013

Social Media News For The Week Of 5/31/13

Moms Are Power Users Of Social Media On Mobile

Social media users are increasingly accessing their social networks via mobile devices, leading the way in this trend are moms. According to a study called the BabyCenter’s 2013 Social Mom Report, 89 percent of moms with a Facebook account and a mobile device access the site with mobile at least once a week. This is compared to non-moms at 73 percent. For Twitter, the figures are 61 percent for mobile mothers vs. 55 percent for non-moms. This is useful business intelligence, particularly for retail businesses. Full Story Here:


Branded Pages Lead Social Marketing Efforts

Social media marketing does not require a big budget, setting up a branded page on Facebook is free for example. A report by eMarketer found that 73 percent of businesses in a survey have set up a branded page and post to it regularly as part of their marketing campaigns. Supporting those efforts, a study by the social media marketing research firm Lab42 states half of Facebook users think a branded page is more useful than a company website. Furthermore, the study found that people are more likely to connect with brands on their branded pages. Full Story Here:


Engaging With Millennial Customers Through Social Media

The millennial generation grew up with technology and are comfortable expressing themselves and engaging with the world around them in real time. Businesses must be aware of, and strive to meet, the unique expectations of millennial customers. According to a survey by NICE, 65 percent of 16-34 year olds seek problem resolution with brands online first, before phone calls or in person. Also, according to Nielsen, millennials expect a customer support response within just twelve hours. Full Story Here:


Social media is open 7 days a week

Finding success for your business on social media requires constant attention. Social media is always turned on and is available to users 24 hours a day, 7 days a week. Brands have found out, in fact, that at nighttime and on weekends is when most of the engagement action takes place. Mobile technology is helping managers and small business owners stay on top of their game. Full Story Here:


Posted via OnFast - http://www.OnFast.com

Tuesday, May 28, 2013

Socil Media News For The Week Of 5/24/13

Social Media Reacts To Yahoo’s Deal With Tumblr

Announced this past week was the acquisition by Yahoo of the social media network Tumblr. The deal, worth $1.1 billion, has received mixed reactions across social media with Tumblr users leaning toward the negative. Their concern is that Yahoo’s “mediocrity” will be the ruin of Tumblr. It was stated in the announcement that Tumblr founder, David Karp, will keep much of his control over the network. Full Story Here:


How Social Media is Changing the Way We Buy and Sell Homes

The real estate industry is being transformed by social media. Home buyers are searching through social networks like YouTube, Facebook, Twitter, and Pinterest to find the home of their dreams. Sellers are learning how the medium can help them gain maximum exposure for their property. This is happening despite the fact that only 56% of realtors, many of whom really need to catch up, are using social media in their marketing efforts. Full Story Here:


Ask the Mompreneur: Selling through social media

The convergence of social media and e-commerce is driving the steady increases being garnered by online retail sales, according to Jennie Wong, author of the e-book “Ask the Mompreneur”. Social media referrals to online retail sites doubled between 2011 and 2012, according to the Adobe Digital Index. The figures,which stand at 4 percent for 2013, are projected to be 16 percent by 2015. Full Story Here:


Study: 78% Of Salespeople Using Social Media Outsell Their Peers

A study conducted by social sales expert, Jim Keenan, found that 78.6 percent of sales people using social media outsold their counterparts who have not integrated social networks into their sales strategy. Among those who exceeded their sales quota, social media users were 23 percent more successful. The use of social media by sales people appears to not be a time consuming process either, with over 50 percent of the social network users reporting that it takes up less than 10 percent of their time. Full Story Here:


Posted via OnFast - http://www.OnFast.com

Tuesday, May 21, 2013

Facebook Timeline For Your Brand

The theme of Facebook’s Timeline, not only for brands but individuals as well, is the expression of growth and development over time. Brands that fully embrace the concept will naturally benefit the most from Timeline.

Creatively communicating a company’s rise from a modest startup to a successful firm is an inspirational story that should resonate with followers, customers and prospects alike. Businesses of all sizes can gain a closer relationship with their customers from such a treatment on Timeline. The content shouldn’t just be about a chronology of dates in the company’s history, but showcase the people that have made the business grow and its products outstanding. Dates and photos of employee promotions in addition to images of them doing their jobs is a great place to start. Strategic dates along with pictures of company products being used and enjoyed by the people who buy them is another. Video is also highly effective in conveying this message.

Another feature and benefit of Timeline for brands is the new admin panel. This panel provides a powerful management tool for every aspect of the company Timeline to keep track of new likes and comments on content. The admin dashboard also allows access to valuable new analytics data with graphs illustrating engagement with your content. For the first time on Facebook, private messaging between brands and users can take place. The contact must be initiated by the user and companies that are not ready for the feature can turn it off. For brands ready for such interaction, this feature offers a tremendous opportunity.

Change is what the new Facebook Timeline is all about.  Social media is constantly evolving and the changes to Facebook reflect that. It is neither the first time nor the last in the largest social network’s evolution. Make full use of the new Timeline features and your company will surely benefit.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.


Posted via OnFast - http://www.OnFast.com

Monday, May 20, 2013

Effective Mobile Marketing

Marketing to a company’s customer base via mobile technology is no longer optional; it is a necessity. Mobile marketers must optimize their websites for mobile and create mobile apps that serve the needs of their customers. Social media continues to be important to consumers in making their buying decisions, but companies have to be prepared to meet them where they are and this will be increasingly on mobile devices. The freshness of this marketing form means that it is still evolving, but here are some things to consider in mobile marketing.

Effective Mobile Marketing

 

Be User Friendly -

If you don’t want to go to the expense of creating an app for your customers, make sure your website is friendly to mobile devices. This means it looks good and functions well when used on a mobile device.

 

Give Them What They Need -

When they need it, where they need it. The most effective mobile marketing always thinks locally. Location-based marketing is a growing trend with the rise of mobile devices. Using local listing websites to list your business will steer customers, who are already looking to make a purchase, to your business while being helpful at the same time.

                                              

Offer Mobile Online Shopping -

Mobile marketing can be much more than local. If your company sells products, create a mobile-friendly online catalog. In a situation where your product listings are extensive, only offer the products your company wants to promote or specials deals on certain products. Once again, it must be easily navigated and visually appealing via mobile devices. You can even give them the option of paying on their mobile device.

 

Steer Users Where You Want Them to Go -

Mobile users can be directed to the products, offers or pages you desire with the strategic use of QR codes. Quick Response (QR) codes can be used to steer mobile users to specific landing pages, featuring more detailed product information or the redemption of coupons, among many options for their use.

Mobile is and will be increasingly the platform of choice for Internet access. Businesses must be ready to accept the challenges and opportunities the new technologies offer to them.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.


Posted via OnFast - http://www.OnFast.com

Friday, May 17, 2013

Social Media News For The Week Of 5/17/13

Google I/O 2013 Is All About Cleaning Up the Mess and Filling In the Gaps

The Google I/O conference this week in San Francisco did not result in any new hardware product announcements, but was focused instead on providing better tools for app developers and Web service improvements with new features. Google changes include a new Pinterest-like interface and improved photo editing tools. Also a separate Google Hangouts app for Android and iOS was announced as well. Full Story Here:


Don’t let social media negativity get you down - use it to improve business

While social media can sometimes be a risky medium for brands, since people can say ugly things with anonymity, the alternative is much worse. Not having any presence on social networks will leave your business vulnerable, since your brand may be talked about anyway, without your knowledge and ability to respond. Close monitoring of the discussions, followed by careful and restrained responses to negative comments, can actually help your business grow in the long run. Full Story Here:


3 ways social media can accelerate business development

Effective use of social media can quicken the pace of business growth by providing a larger number of sale prospects, of a higher quality, within a shorter period of time. Also, this is accomplished by a means which is outside of more tradition cold-selling techniques, which is appealing to both customers and the company as well. Full Story Here:


Google Hangouts Merge Mobile, Social Media Marketing

Google Hangouts is emerging as a leader in the convergence of social media marketing  and mobile technology. The service provided by Google , allows up to nine users to video conference together with streaming live to a larger audience possible. Google has now made this feature available to users via their mobile devices, while using the Google platform as its base. This opens new possibilities for mobile marketing through providing customers with live video content anywhere. Full Story Here:



Posted via OnFast - http://www.OnFast.com

Thursday, May 16, 2013

OnFast Promotions - Sweepstakes

Contests, sweepstakes, and quizzes are extremely popular with consumers and have always been useful tools for connecting brands with their customers, even in the days before social media. For a business looking for more interaction between their brand and the fans, promotional contests, sweepstakes, or quizzes can increase engagement levels significantly, while at the same time expanding the fan base.

OnFast, as part of our all-in-one social marketing solution, provides a helpful tool for our business customers to create, post, and manage their own promotions across their social networks and blogs. In addition to coupons, which we looked at previously in a previous blog, OnFast provides functionality for contests, sweepstakes, and quiz promotional types. This can all be accomplished from within the user’s OnFast account. Promotion type specific Facebook applications are provided as well, so your fans and participants can keep up with all the latest promotional offerings from your company, right on your Facebook page.

Let's take a look at how easy it is to create and manage a sweepstakes promotion right from your OnFast account. The OnFast tool provides all of the functions needed by the user, from a simple and easy to use one page creation screen (see below). Here all details of your sweepstakes can be entered, including a description of the promotion, number of participants allowed, along with starting and ending dates & times. There are places to upload your company’s logo and any other images you choose to include in the posting. Space is available for your business address and also check boxes for the selection of all the information requested from your participants.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

Posted via OnFast - http://www.OnFast.com

Tuesday, May 14, 2013

Tumblr For Business - Why Your Business Should Be On Tumblr

Many companies have taken the plunge into the social media realm and have seen success with their Facebook and Twitter accounts alongside a blog written on either Blogger or WordPress. If that scenario fits your company you may be wondering - What else can I do to expand my reach even further with social media? Consider Tumblr as a next step.

The micro-blogging and social media site has really taken off the last few years, hitting the 100 million blog mark in March of 2013. That is up from 50 million in April of 2012, according to The Next Web. Of course, you need to determine if your audience has a presence on this platform before diving in. ComScore reported the predominant age of Tumblr users to be between 18 and 34 (46.5%) and male (52%). If those figures fall into a sizable portion of your target audience, here are some other reasons to try Tumblr for expanding your social reach:

 

 Tumblr is easy to use - The Tumblr interface is extremely simple and straightforward. Your page can be set up and you can be on your way within minutes.

 Tumblr is low cost - You can save money by not having to pay for a domain name. There are also a large variety of custom themes available for your page, most of them free or for very little cost.

 Tumblr has a viral element - Users can share your content by “re-blogging” it and each time your posts are re-blogged, your company will be cited as being the original source of the information. In this way Tumblr can really help your business expand your social presence.

 

Another factor to keep in mind about Tumblr is its visual nature, as half of its content are images. If your products and services lend themselves well to visual treatment and you have access to high quality images related to your company, then Tumblr could be an effective platform for your social marketing efforts.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.


Posted via OnFast - http://www.OnFast.com

Monday, May 13, 2013

OnFast Coupons and Coupon Builder App

Everyone knows consumers love feeling like they are getting a deal and of course; merchants live to make a sale. So the rise of social coupon sites, such as Groupon, should not have been such a surprise. What also shouldn’t be surprising is the downfall of those sites, following their initial meteoric impact. Ultimately, these social coupon offers have left the merchants losing serious revenue. For the largely one-time only customers they gain from the offers, they have to give up to 50% of what is already a discounted price, to the social coupon site.

OnFast, the all-in-one social marketing solution, provides a better answer to your business equation. An important component of OnFast’s solution is our Coupon Builder and companion Coupon Builder App for mobile devices. This provides the merchant with the functionality to easily and quickly, create and distribute discount and promotional coupons to their customers. These coupons can be effectively presented to customers across the social networks where they gather, including Facebook, Twitter, LinkedIn, Google+, Tumblr, or found on your blog. They can even be exported for your own email distribution. With OnFast’s convenient scheduling tool, the coupons can be sent out for immediate distribution or scheduled for release at a later date and time. Remember, not all of your customers and prospects are on social media networks, so coupons can be put directly on your website as well.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.


Posted via OnFast - http://www.OnFast.com

Friday, May 10, 2013

Social Media News For The Week Of 5/10/13

Small Business Favors Social Media Over Location Marketing

Small businesses are utilizing social media marketing and mobile technology at a much higher adoption rate compared to location-based promotion sites, such as Foursquare. According to a study conducted by Constant Contact, an amazing 97 percent of small business owners are using social media networks in their marketing efforts. Furthermore, 66 percent report they are using mobile devices or apps as a component of their marketing strategy as well. This in contrast with only 17 percent utilization of location-based marketing. Full Story Here:


New Social Media Technologies of 2013 (So Far)

People now spend approximately 20 percent of their online time surfing social media sites, according to research by Buffer. With the ever-growing popularity of social networking, new technologies have appeared in the first half of 2013 which look to have an impact on users. New platforms such as Chirp and Flavyr could transform the way media and images are shared across social media. Full Story Here:


Facebook Tops List of Small Business Social Media Sites

The office products company, Staples, recently surveyed small businesses and found Facebook, LinkedIn, and Twitter (in that order) are the favored social media platforms for marketing purposes. 40 percent of theses businesses state they have gained by using social media, while 61 percent report they are using at least one social network in their marketing strategy. Full Story Here:


Can Social Media be Your Primary Marketing Strategy?

While social media can be a key piece of a business’ overall marketing, for most companies it should only be one component part of a multi-faceted strategy. Every business has unique requirements, including budgets and target audience and need to be flexible as growth is achieved. Only in rare cases can social media be successful as the company’s sole marketing effort. Full Story Here:



 


Posted via OnFast - http://www.OnFast.com

Thursday, May 9, 2013

Google Plus For Business - Part 3 - How To Use Google Plus For Business

The power of Google alone makes having a Google Plus business page a worthwhile time and energy investment. In part two, we looked at some other compelling reasons. The features unique to the Google Plus platform can also work to your company’s advantage. Here are some ways to leverage Google Plus to the benefit of your business.

 

1 - Link Your Google Plus Posts

A great feature of Google Plus is that the platform gives you the ability to link your post’s URLs. By clicking the arrow in the upper right hand corner, you can link the post anywhere. By doing so you can drive traffic from your other platforms to your Google Plus page.

 

2 - Link Google Plus To Your Other Platforms

Google Plus allows you to customize your links and place them where they will be most effective, right alongside your stream. Just click the “Custom Links” button to the right and your followers will be able to easily go to any of your other platforms. Be sure to link your website, Facebook page and Twitter profile. Also place “G ” buttons on those platforms to bring followers to your Google Plus page.

 

3 - Classify Your Followers With Google Circles

The unique to Google Plus “Circles” feature provides one of the platforms decided advantages over other social networks. You have the ability to classify and organize your followers into their own groups or “Circles”. Having the capability to selectively target your marketing messages to specific segments of your base of followers is a powerful tool provided by Google Plus.

There are constant reports of the demise of Google Plus. This is not going to happen. The platform is growing at a tremendous rate, especially in recent months. With 343 million active users as of April 2013, Google Plus is a social network your business can’t afford to ignore.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.


Posted via OnFast - http://www.OnFast.com

Wednesday, May 8, 2013

Google Plus For Business - Part 2 - Why Your Business Should Be On Google Plus

Even though it might appear to outsiders that Google Plus may not be worth their time or effort, nothing could be further from the truth. Although Google Plus started off with early adopters such as “techies” and photographers, the public at large is beginning to catch on. The social network has 343 million active users as of April 2013, certainly not insignificant and still growing. As your customers sign on over time- eventually everyone with a Google account will automatically be on Google Plus - you can be learning valuable lessons about its usage and seeing some benefits already. If you are still not convinced here are a few compelling reasons to set up a Google Plus Page for Brands.

 

1 - Power Up Your Search Engine Results

Google is the single most powerful search engine site ever. They turned the word “Google” into verb. Google has virtually no competition and with the immense power and influence they wield, businesses with Google Plus Pages have seen a dramatic rise in their search engine exposure, leading to higher results listings.

 

2 - Google Circles

The Circles feature on Google provides a powerful tool for targeted marketing messaging. A business can place their customer contacts into one or more “Circles” after they have added the company. The business can then target certain segments of their customer base with a targeted message just for them. For example, a 20% off promotion just for the top customers. Individuals need to add a company to their Circles first, but then the company can place the individual in whatever Circles they want without the individual’s knowledge.

 

3 - Google Hangouts

Hangouts is the video chat function of Google Plus, where a chat can be held with up to 10 participants at a time. A business can host video chats for their customers to talk with experts in their industry, have question and answer sessions, or show off new products. Complete webinars can be created around this feature.

Now, when Google Plus is growing, but not crowded like other social networks, is the best time for a business to learn the ropes. Interact with other companies, whether in their industry or not, and learn from them. In time, Google Plus will have a membership to rival Facebook and Twitter, better for your company sooner rather than later. In the next part of this series, we will look at some techniques for using Google Plus for business.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.


Posted via OnFast - http://www.OnFast.com

Google Plus For Business - Part 2 - Why Your Business Should Be On Google Plus

Even though it might appear to outsiders that Google Plus may not be worth their time or effort, nothing could be further from the truth. Although Google Plus started off with early adopters such as “techies” and photographers, the public at large is beginning to catch on. The social network has 343 million active users as of April 2013, certainly not insignificant and still growing. As your customers sign on over time- eventually everyone with a Google account will automatically be on Google Plus - you can be learning valuable lessons about its usage and seeing some benefits already. If you are still not convinced here are a few compelling reasons to set up a Google Plus Page for Brands.

 

1 - Power Up Your Search Engine Results

Google is the single most powerful search engine site ever. They turned the word “Google” into verb. Google has virtually no competition and with the immense power and influence they wield, businesses with Google Plus Pages have seen a dramatic rise in their search engine exposure, leading to higher results listings.

 

2 - Google Circles

The Circles feature on Google provides a powerful tool for targeted marketing messaging. A business can place their customer contacts into one or more “Circles” after they have added the company. The business can then target certain segments of their customer base with a targeted message just for them. For example, a 20% off promotion just for the top customers. Individuals need to add a company to their Circles first, but then the company can place the individual in whatever Circles they want without the individual’s knowledge.

 

3 - Google Hangouts

Hangouts is the video chat function of Google Plus, where a chat can be held with up to 10 participants at a time. A business can host video chats for their customers to talk with experts in their industry, have question and answer sessions, or show off new products. Complete webinars can be created around this feature.

Now, when Google Plus is growing, but not crowded like other social networks, is the best time for a business to learn the ropes. Interact with other companies, whether in their industry or not, and learn from them. In time, Google Plus will have a membership to rival Facebook and Twitter, better for your company sooner rather than later. In the next part of this series, we will look at some techniques for using Google Plus for business.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.


Posted via OnFast - http://www.OnFast.com

Monday, May 6, 2013

Google Plus For Business - Part 1 - What Is Google Plus?

Google Plus, or Google as it is called, is basically Google’s social media answer to Facebook and Twitter. Google’s idea for Plus is to combine several services from sites that are popular with users already and improve on them. Google Plus can be broken down into these parts:

Google Circles -
Circles are friends or acquaintances that you group together based on topics such as Family, Friends, Roommates, School, College or Military Buddies etc. The different circles help determine who you want to share information with, allowing for more targeted postings. On the Circles page, contacts may be dropped into particular groups where they will only see information shared with the group or “Circle” you assigned them to.

Sparks -
Sparks are your various interests organized by topic into their own “Spark” page. The page acts as a gathering point for links to photos, videos and articles brought automatically to you based on the topic.

Hangouts -
Hangouts are “Circles” for video chatting with people within the particular group. Up to ten people at a time can be involved in the video chat.

Friday, May 3, 2013

Social Media News For The Week Of 5/3/13

Americans Addicted to Social Media

A survey released by the consumer and business credit reporting company, Experian, states that Americans are spending more of the online time on social media than anywhere else on the internet. According to the study, Americans are on social sites for 16 minutes of every hour spent on line. After social media is entertainment websites at 9 minutes per online hour and online shopping at 5 minutes. Americans also lead the world in social media usage, with users in the U.K. at 13 minutes and Australia at 14 minutes on average. Full Story Here:


How to recognize the risks social media pose to your company

As business use of social media has risen, some level of risk with this usage has become clearly apparent to most companies. The management of company reputation, potential release of confidential information, and the danger of employees speaking on behalf of the business are just a few of the risks encountered by companies on social media. The key to minimizing these, and any other risks, is for businesses to have a clearly developed social media strategy along with solid employee use policies. Full Story Here:


Social Media and Web 2.0: Tech that makes a Difference

The combination of social media networks and the technological advances of Web 2.0 are making a fundamentally positive influence on business at large. A report by the analytical firm, Gartner, found developments in these two areas have had a profound impact across all industries. This has brought about positive change to businesses of all sizes. Full Story Here:


Celent Survey Shows Social Media Increases Traction in Insurance Industry

Use of social media by the insurance industry has gained a strong footing in North America, according to a study by Celent and Locke Lord, LLP. The report found that 80 percent of insurers are currently using social media in their conduction of business. Of the 20 percent who are not, 45 percent plan on implementing social during the course of the next year. Full Story Here:


Posted via OnFast - http://www.OnFast.com

Social Media News For The Week Of 5/3/13

Americans Addicted to Social Media

A survey released by the consumer and business credit reporting company, Experian, states that Americans are spending more of the online time on social media than anywhere else on the internet. According to the study, Americans are on social sites for 16 minutes of every hour spent on line. After social media is entertainment websites at 9 minutes per online hour and online shopping at 5 minutes. Americans also lead the world in social media usage, with users in the U.K. at 13 minutes and Australia at 14 minutes on average. Full Story Here:


How to recognize the risks social media pose to your company

As business use of social media has risen, some level of risk with this usage has become clearly apparent to most companies. The management of company reputation, potential release of confidential information, and the danger of employees speaking on behalf of the business are just a few of the risks encountered by companies on social media. The key to minimizing these, and any other risks, is for businesses to have a clearly developed social media strategy along with solid employee use policies. Full Story Here:


Social Media and Web 2.0: Tech that makes a Difference

The combination of social media networks and the technological advances of Web 2.0 are making a fundamentally positive influence on business at large. A report by the analytical firm, Gartner, found developments in these two areas have had a profound impact across all industries. This has brought about positive change to businesses of all sizes. Full Story Here:


Celent Survey Shows Social Media Increases Traction in Insurance Industry

Use of social media by the insurance industry has gained a strong footing in North America, according to a study by Celent and Locke Lord, LLP. The report found that 80 percent of insurers are currently using social media in their conduction of business. Of the 20 percent who are not, 45 percent plan on implementing social during the course of the next year. Full Story Here:


Posted via OnFast - http://www.OnFast.com

Thursday, May 2, 2013

Driving Restaurant Revenue With Social Media - Part 8 - Google

Google launched it’s own social network offering in June 2011. After struggling through its first 18 months, the search engine’s social media network, Google , appears to be gaining traction. As 2013 began, the network had 135 million active users. Google has unveiled a series of feature additions and upgrades, while parent Google has been unsubtly encouraging this to be the year it really takes off. 

 

Google Local

One of the feature additions of interest to restaurants was the launch of Google Local. This is a location-based tool for scores and recommendations from other Google users. This feature alone is reason enough for food and beverage establishments to set up an account, to stay abreast of and respond to what is being said about their brand. This new feature and others such as, Google Communities, are designed to make the network more useful to individuals and businesses.

 

Google Communities

Similar to Facebook and LinkedIn Groups, Google Communities is a gathering place for people with similar interests to share information about their specific passions. found via the bar on the left hand side and hosted through Google , topic Communities can be searched for and found. New Communities can be created as well. This feature provides an excellent way to keep up with food & beverage industry information and engagement with industry leaders and peers.

 

Google Circles

When Google was first launched it was only for individuals, but it soon allowed brands to set up their own business pages. The rules for pages are different from profiles most significantly in that business pages cannot “Circle” and then communicate with profiles until those individuals have chosen to circle the page. Circles on Google works in the same way as “liking” on Facebook or “following” on Twitter. This means it is vitally important for success on Google to include 1 buttons on your restaurant’s website and ask to be included in their circles. An advantage of Google for brands is the lack of an algorithm along the lines of Facebook’s Edgerank. This means anybody who has included your establishment in their circles will see everything you post.

The growth of Google is now making a presence there essential for the food and beverage industry. In addition, the search engine optimization (SEO) gains from being on Google’s social network can only prove beneficial as well.

 

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.


Posted via OnFast - http://www.OnFast.com

Driving Restaurant Revenue With Social Media - Part 8 - Google

Google launched it’s own social network offering in June 2011. After struggling through its first 18 months, the search engine’s social media network, Google , appears to be gaining traction. As 2013 began, the network had 135 million active users. Google has unveiled a series of feature additions and upgrades, while parent Google has been unsubtly encouraging this to be the year it really takes off. 

 

Google Local

One of the feature additions of interest to restaurants was the launch of Google Local. This is a location-based tool for scores and recommendations from other Google users. This feature alone is reason enough for food and beverage establishments to set up an account, to stay abreast of and respond to what is being said about their brand. This new feature and others such as, Google Communities, are designed to make the network more useful to individuals and businesses.

 

Google Communities

Similar to Facebook and LinkedIn Groups, Google Communities is a gathering place for people with similar interests to share information about their specific passions. found via the bar on the left hand side and hosted through Google , topic Communities can be searched for and found. New Communities can be created as well. This feature provides an excellent way to keep up with food & beverage industry information and engagement with industry leaders and peers.

 

Google Circles

When Google was first launched it was only for individuals, but it soon allowed brands to set up their own business pages. The rules for pages are different from profiles most significantly in that business pages cannot “Circle” and then communicate with profiles until those individuals have chosen to circle the page. Circles on Google works in the same way as “liking” on Facebook or “following” on Twitter. This means it is vitally important for success on Google to include 1 buttons on your restaurant’s website and ask to be included in their circles. An advantage of Google for brands is the lack of an algorithm along the lines of Facebook’s Edgerank. This means anybody who has included your establishment in their circles will see everything you post.

The growth of Google is now making a presence there essential for the food and beverage industry. In addition, the search engine optimization (SEO) gains from being on Google’s social network can only prove beneficial as well.

 

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.


Posted via OnFast - http://www.OnFast.com

Wednesday, May 1, 2013

Driving Restaurant Revenue With Social Media - Part 7 - YouTube

The video sharing social media network, YouTube, is the third most visited website on the planet, after Google and then Facebook. After being bought by Google, YouTube has one of the most powerful search engines, second only to its parent company. YouTube is another platform well suited to the food and beverage industry with its visual orientation. Only a restauranteur’s sense of imagination and level of creativity limit what can be accomplished with video marketing via YouTube.

Videos on YouTube can become extremely viral due to the nature of the medium. An important factor in what can make a video go viral is the fact that YouTube videos can be embedded across a wide spectrum of social media networks and websites. With billions of views every day, YouTube offers a potentially immense audience.

 

Here are a few tips to give your videos the best chance to be seen by a large audience:

 

1. Compelling Content

Just like all the other social networks, content is crucial. Videos of your current dinner specials are not going to gain much of your audience’s attention. But a video of your head chef revealing a culinary secret used in creating that special will grab their attention, and maybe inspire them to share it with their friends. Another factor of vital importance is the title of the video - this is how it will be found. Keywords in the title can take people where you want them to go. These words can be tagged to videos as well. Also, make sure all of your other social network accounts are fully linked with your YouTube channel.

 

2. Keep It Brief

You only have a very short window to gain and hold people’s attention span. The vast majority of YouTube videos are less than 5 minutes in length. If your subject requires more time to be fully covered, break it up into several smaller parts. This is a common technique on YouTube.

 

3. Show Your Character

When your brand signs up for YouTube, the network automatically generates a channel for your videos. There is plenty of room for creativity here as well, with many options for customization. Make your channel reflect the unique character of your establishment and highlight what sets it apart. Once you are up and running, don’t forget that YouTube is a social network and your audience expects interaction and engagement. Monitor and respond to comments left by users, just as you would on any other social platform.

YouTube has provided a tremendous platform, one where virtually anybody can be seen as if on television. In the next part in this series we will look at the advantages offered by Google to the restauranteur. 

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

 


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