Monday, May 20, 2013

Effective Mobile Marketing

Marketing to a company’s customer base via mobile technology is no longer optional; it is a necessity. Mobile marketers must optimize their websites for mobile and create mobile apps that serve the needs of their customers. Social media continues to be important to consumers in making their buying decisions, but companies have to be prepared to meet them where they are and this will be increasingly on mobile devices. The freshness of this marketing form means that it is still evolving, but here are some things to consider in mobile marketing.

Effective Mobile Marketing


Be User Friendly -

If you don’t want to go to the expense of creating an app for your customers, make sure your website is friendly to mobile devices. This means it looks good and functions well when used on a mobile device.


Give Them What They Need -

When they need it, where they need it. The most effective mobile marketing always thinks locally. Location-based marketing is a growing trend with the rise of mobile devices. Using local listing websites to list your business will steer customers, who are already looking to make a purchase, to your business while being helpful at the same time.


Offer Mobile Online Shopping -

Mobile marketing can be much more than local. If your company sells products, create a mobile-friendly online catalog. In a situation where your product listings are extensive, only offer the products your company wants to promote or specials deals on certain products. Once again, it must be easily navigated and visually appealing via mobile devices. You can even give them the option of paying on their mobile device.


Steer Users Where You Want Them to Go -

Mobile users can be directed to the products, offers or pages you desire with the strategic use of QR codes. Quick Response (QR) codes can be used to steer mobile users to specific landing pages, featuring more detailed product information or the redemption of coupons, among many options for their use.

Mobile is and will be increasingly the platform of choice for Internet access. Businesses must be ready to accept the challenges and opportunities the new technologies offer to them.

Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.

Posted via OnFast -