Wednesday, May 8, 2013

Google Plus For Business - Part 2 - Why Your Business Should Be On Google Plus

Even though it might appear to outsiders that Google Plus may not be worth their time or effort, nothing could be further from the truth. Although Google Plus started off with early adopters such as “techies” and photographers, the public at large is beginning to catch on. The social network has 343 million active users as of April 2013, certainly not insignificant and still growing. As your customers sign on over time- eventually everyone with a Google account will automatically be on Google Plus - you can be learning valuable lessons about its usage and seeing some benefits already. If you are still not convinced here are a few compelling reasons to set up a Google Plus Page for Brands.


1 - Power Up Your Search Engine Results

Google is the single most powerful search engine site ever. They turned the word “Google” into verb. Google has virtually no competition and with the immense power and influence they wield, businesses with Google Plus Pages have seen a dramatic rise in their search engine exposure, leading to higher results listings.


2 - Google Circles

The Circles feature on Google provides a powerful tool for targeted marketing messaging. A business can place their customer contacts into one or more “Circles” after they have added the company. The business can then target certain segments of their customer base with a targeted message just for them. For example, a 20% off promotion just for the top customers. Individuals need to add a company to their Circles first, but then the company can place the individual in whatever Circles they want without the individual’s knowledge.


3 - Google Hangouts

Hangouts is the video chat function of Google Plus, where a chat can be held with up to 10 participants at a time. A business can host video chats for their customers to talk with experts in their industry, have question and answer sessions, or show off new products. Complete webinars can be created around this feature.

Now, when Google Plus is growing, but not crowded like other social networks, is the best time for a business to learn the ropes. Interact with other companies, whether in their industry or not, and learn from them. In time, Google Plus will have a membership to rival Facebook and Twitter, better for your company sooner rather than later. In the next part of this series, we will look at some techniques for using Google Plus for business.

Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.

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