Friday, May 31, 2013

Social Media News For The Week Of 5/31/13

Moms Are Power Users Of Social Media On Mobile

Social media users are increasingly accessing their social networks via mobile devices, leading the way in this trend are moms. According to a study called the BabyCenter’s 2013 Social Mom Report, 89 percent of moms with a Facebook account and a mobile device access the site with mobile at least once a week. This is compared to non-moms at 73 percent. For Twitter, the figures are 61 percent for mobile mothers vs. 55 percent for non-moms. This is useful business intelligence, particularly for retail businesses. Full Story Here:

Branded Pages Lead Social Marketing Efforts

Social media marketing does not require a big budget, setting up a branded page on Facebook is free for example. A report by eMarketer found that 73 percent of businesses in a survey have set up a branded page and post to it regularly as part of their marketing campaigns. Supporting those efforts, a study by the social media marketing research firm Lab42 states half of Facebook users think a branded page is more useful than a company website. Furthermore, the study found that people are more likely to connect with brands on their branded pages. Full Story Here:

Engaging With Millennial Customers Through Social Media

The millennial generation grew up with technology and are comfortable expressing themselves and engaging with the world around them in real time. Businesses must be aware of, and strive to meet, the unique expectations of millennial customers. According to a survey by NICE, 65 percent of 16-34 year olds seek problem resolution with brands online first, before phone calls or in person. Also, according to Nielsen, millennials expect a customer support response within just twelve hours. Full Story Here:

Social media is open 7 days a week

Finding success for your business on social media requires constant attention. Social media is always turned on and is available to users 24 hours a day, 7 days a week. Brands have found out, in fact, that at nighttime and on weekends is when most of the engagement action takes place. Mobile technology is helping managers and small business owners stay on top of their game. Full Story Here:

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