Friday, October 25, 2013

Social Media News For The Week Of 10/25/13

Social Media Marketing For Small Businesses: How to Hang Onto Every Fan And Follower

Keeping social media fans and followers through engagement is more important for a small business than gaining large numbers of meaningless ones by not connecting with them. 80 percent of social media users prefer connecting with brands on social networks over websites, according to a report by MBA Online. Social media marketing  is not meant to be one way communication, postings must be followed up with responses to the comments and questions of fans. This is how true engagement and connection take place, which the purpose of the medium. Full Story Here:

Chasing the Wrong Rabbit? Social Media Goals for Small Business

Social media marketing is not meant to be an instant revenue stream for businesses. It is rather a platform for relationship building with customers while building brand awareness for its products and services. Setting up specific goals and objectives which are measurable, achievable, and relevant within a set timeframe should be what every company’s social media efforts strive for. Full Story Here:

Social Media for Small Business: Choose Wisely, Then Execute

Social media and online marketing have not provided businesses with a magic wand of technological success. Instead they offer new platforms from which to promote themselves and connect with a wide audience. Small businesses should carefully spend their resources within a clearly established strategy. Full Story Here:

What Consumers Are Doing On Social Media [Infographic]

Interaction between consumers and brands has increasingly taken place on social media over the last five years and will only continue to do so in the future. As businesses compete for the time consumers spend on social media, it is valuable for brands to know where their potential customers are spending their online time. This informative infographic offers some insights. Full Story Here:

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