Friday, June 24, 2011

7 Steps To Optimizing Emails For Online Marketing

Here's a few simple things to keep in mind to optimize emails for online marketing. 

1- Grab the readers attention in the title and first few words. The reader will make a decision very early on when reading the email whether it is worth their time. Make it worth their time. Use a call to action right in the beginning. Give them a benefit of what you are trying to sell right away. Use words such as Get, Buy, Go, Use etc. Also, make sure you are writing in an active style rather than a passive style. 

2 - Make sure you link to your website after a few short lines and then throughout the rest of your email. Chances are they are going to opt out rather quickly even if you did grab and keep their attention. Give them a place to go for more information.

3 - Trim the purpose and benefit of what you are selling into a few features, preferably three. Use bullet points to make them clear and noticeable to the reader. Explain to the reader exactly what is being offered to them.

4 - Include a favorable quote from a satisfied customer who has purchase or used the product or service you are offering. It's always good to give the reader some real world experience to back up what you are trying to sell, but keep it short.

5 - Further into the email, give more details for those who have chosen to read the entire email. Expand upon the information given earlier in the email.

6 - Make sure you include all of your company's contact information at the bottom, including social network, email and physical addresses. Also include names, phone and fax numbers.

7 - Last, but certainly not least, make sure the email is search engine optimized (SEO), which helps it perform double duty for your company. For details on SEO, see my latest blog on the subject on one of my prior posts.

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