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Friday, May 18, 2012

Social Media News For The Week Of 5/18/12

Facebook's IPO: The Social Business Implications

The largest social media network is going public this week with the future of social media business in the balance. The long awaited IPO will surely bring about changes to come for the social media giant. One of the moves implied by Facebook founder, Mark Zuckerberg, is an increased involvement in the exploding mobile device realm. Full Story Here: 

Social Media Ad Spending To Jump To $9.8 Billion In 2016

Advertising dollars spent on social media by U.S. companies is expected to increase from $3.8 billion last year to $9.8 billion by the year 2016. The research firm BIA/Kelsey readjusted its prediction to a higher level based on their $3.4 billion projection being short by $400 million for 2011. 2012 projections put the figure at $4.8 billion. Full Story Here: 

High-Growth Companies Embrace Social Media

A report commissioned by Google by the research company Millward Brown found companies with a growth rate of more than 10%, considered high growth, are actively engaged in social media business. The results indicate highly successful companies are more likely to be using social media. The findings were the conclusion of a survey 2,700 people across seven countries in Europe. Full Story Here: 

Social Media Is Reinventing How Business Is Done

Large companies are increasingly turning to social media for all aspects of how they conduct their business, including training. Social media and blogs are used by two-thirds of all large enterprise businesses according researchers McKinsey & Co. This represents a 50% increase in the last four years. Full Story Here:

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