Continuing our Facebook for business blog series, we are now on "Creating an Effective Company Facebook Page." The first steps have been discussed in earlier blogs: establishing goals and setting your strategy before this point is important.Ok, so your company has now decided that Facebook is a good fit for the social media goals and strategy that you have previously established. You have registered a page that contains the company name along with some very basic information. Where do you go from here? There are several hallmarks of a successful company Facebook page that creatively utilize the available Facebook features. Here are some effective possibilities for your company's page:
Upload Photos And Video -
Showcase your products and services in unique ways that don't oversell to your fans. For example, a restaurant could share a video of their chef cooking a signature dish. In addition to uploading product pictures, you could allow your fans to tag themselves with photos incorporating your company products.
Allow Customers To Post To Your Wall -
Here is where your company can really engage with customers and prospects. Customer feedback, both positive and negative, is always useful. Answer customers' questions and respond to their comments in an intelligent manner that reflects well on your company. You can gain insights to what your customers really think about your products and services through their posts on your company wall.
Add Product Tabs -
Adding tabs gives fans the ability to buy directly without leaving Facebook and has proven to be a successful technique for many companies. A good example of this is hotels which feature a reservations tab on their page. This allows customers to book their hotel stays right from Facebook, without having to go to another website. Pages with product tabs offer fans a place to engage and buy in the same location.
Integrate Apps -
Finally, you can integrate apps that contain interactive games, questions and answers and other uniquely engaging features. Custom apps enable your brand to stand out from the competition.
There are countless ways to establish your brand presence on your company Facebook page. These are just a few of many ideas that have proven to be effective. The key is to be creative and interactive with your company's fans.
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