Infographics, which stands for information graphics, are a hybrid of a flashy color poster and a brochure that provides useful information. An infographic combines compellingly relevant data and information, and presents it in a highly visual way. They can be used to easily explain statistical and factual information, which may not interest the reader as much if it was presented as written block content. Written content of any kind may be broken down into segments that are simpler to comprehend. Readers can quickly grasp the message when it is laid out clearly within a visual context.
The popularity of infographics is due in no small part to the fact that the majority of the information coming into the human brain is visual in nature. Infographics offer colorfully graphic representations of people, places, and things in a fun and entertaining format. They are designed to capture and hold the reader's interest long enough for them to gain interest in whatever product or service is being presented. People love receiving information in this fresh and new way.
According to Google, Internet searches for infographics have reportedly risen by 800% over the last few years.
Infographics offer your business new and cost effective alternatives for promotion over traditional brochures. The splashy, colored graphics can grab hold of your readers and keeps their attention focused on your message. In part 2 of this 3 part series we look deeper into the importance of infographics.
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