Wednesday, August 1, 2012

Infographics - Part 1 - What Are Infographics?

In today's fast-paced world of social media marketing, you only have seconds to grab your prospects' attention and get your message across. Offer the audience boring content and they are gone in a flash, searching elsewhere. People have short attention spans and desire to consume information in small, easily digested visual pieces. This has led to the rise in video online marketing usage. A more recent development has been the infographic, a technique that falls between video and more conventional text-based content.

Infographics, which stands for information graphics, are a hybrid of a flashy color poster and a brochure that provides useful information. An infographic combines compellingly relevant data and information, and presents it in a highly visual way. They can be used to easily explain statistical and factual information, which may not interest the reader as much if it was presented as written block content. Written content of any kind may be broken down into segments that are simpler to comprehend. Readers can quickly grasp the message when it is laid out clearly within a visual context.

The popularity of infographics is due in no small part to the fact that the majority of the information coming into the human brain is visual in nature. Infographics offer colorfully graphic representations of people, places, and things in a fun and entertaining format. They are designed to capture and hold the reader's interest long enough for them to gain interest in whatever product or service is being presented. People love receiving information in this fresh and new way.

According to Google, Internet searches for infographics have reportedly risen by 800% over the last few years.

Infographics offer your business new and cost effective alternatives for promotion over traditional brochures. The splashy, colored graphics can grab hold of your readers and keeps their attention focused on your message. In part 2 of this 3 part series we look deeper into the importance of infographics.

Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.

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