Thursday, August 2, 2012

Infographics - Part 2 - Why are Infographics Important?

The information graphic, or infographic as they are referred to, has become an exciting and new way for businesses to present their social media marketing material. This technique can transform content that, in written format, could be less than dynamic to the reader. Infographics can be effectively used to make factual and statistical data more appealing to the eyes.

Five Reasons Why Infographics Have Become Important

1. Infographics Are Fun

The visual nature of infographics makes learning fun and the consumption of information easier for the audience as well. People will remember a picture in their mind longer than words. As the old saying goes, "a picture is worth a thousand words".

2. They Are Engaging

Infographics present written text much more engagingly for the reader. When engaged, the audience is attentive to the message and open to suggestion.

3. They Are Enlightening

Infographics can be a highly effective tool to make a point of view very persuasively. The illustrative graphics combined with solid research and facts have the power to influence thought.

4. They Are Link-Worthy

Search engines love the link-worthiness of infographics. Web pages that are linked to frequently are the ones that reap the benefits of search engine rankings. The popularity of infographics results in them garnering a high percentage of shares on Facebook and tweets on Twitter, for example. Social metrics such as this have become an increasingly important facet of search engine optimization.

5. They Are Versatile

The versatility of the infographic format makes them so flexible that they can be used to present any subject or topic on a variety of platforms. Businesses can use infographics on their website, social media networks, or even printed materials. The popularity and persuasiveness of infographics make them a potent means of communication for the marketing efforts of companies.

In summary, infographics are a dynamically visual device for businesses to use in the place of text-based marketing content.

Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.

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