As running a business becomes more challenging in a down economy, going beyond simply selling products and services has become more important than ever. Today, business owners are turning to social networks with their far-reaching influence as an innovative way to find new customers.
Turning customers into fiercely loyal fans and advocates that will speak favorably of their experiences in ever-growing referral networks is the strategic end game. Sadly, some well-intended businesses may be dropping the ball with their social networks. To really take advantage of a medium like Facebook you have to engage people on a daily basis. Too often we hear, “I just don’t have the time.” Most would agree that finding time to post on a consistent daily basis is a legitimate concern.




