For local “mom and pop stores” social media is an extremely cost effective way to advertise. This medium is often overlooked by small businesses. When merchants do utilize social media marketing techniques the surge in profits is impressive. Wal-Mart is the leader in social media marketing because they take the time to analyze data and use it to their advantage. They engage with customers by sharing corporate news and other important events. They consistently report pertinent sales promotions to their loyal followers.
Wal-Mart customers click, tweet, and favorite like crazy and encourage their friends to do the same. By promoting special deals via Facebook, Twitter and other social media channels, they reach a vast receptive audience. Their loyal audience then shares the “insider” promotional message with their follower network, which results in record-breaking profits.
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