Mobile Payments, Social Media a Boon for Small Businesses
Small to medium sized businesses (SMBs)are tapping into business generating possibilities of mobile technology and social media in growing numbers, according to a study called the Local Commerce Monitor. The ongoing research is conducted by the firm BIA/Kelsey. New figures released show that 40 percent of SMBs are now using mobile credit card readers to take payments at the point of sale. A further 16 percent intend to add the capability during the course of the next year. The report went on to state that 72 percent of SMBs are using social media marketing with 52 percent having a Facebook page and 25 percent with a Google+ Local page. Full Story Here:
43% of Seniors Now Use Social Media, Pew Study Finds
Seniors increasingly embracing social media, according to a Pew Internet study. Pew’s research found that 43 percent of people over 65 years of age are using at least one social network. Among seniors Facebook is the network of choice, with its features that are more geared toward family interaction. This study has significant implications for marketers since research by Georgia State University has indicated that 75 percent of America’s wealth is controlled by people over the age of 55. Full Story Here:
What Five Guys and Chipotle Can Teach Your Business About Social Media
Now beginning to open restaurants overseas, after rapidly expanding across the U.S., Five Guys and Chipotle are examples of restaurants that successfully used marketing techniques outside the box of traditional advertising. Social media has played a primary role for both companies in their marketing strategies and they are role models for other companies to follow. Full Story Here:
LinkedIn App Lets You Apply for Jobs From Your Phone or Tablet
LinkedIn has taken notice of the fact that one-third of their job seeking members are searching for work via their mobile devices. In response, LinkedIn announced the launch of an addition feature of their mobile app which enables users to apply for jobs directly from their mobile devices. This rollout follows a series of significant improvements to the user experience made by LinkedIn to their iOS and Android apps. Full Story Here:
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