Friday, August 23, 2013

Social Media News For The Week Of 8/23/13

7 Steps to Productive Business Use of Social Media


Most businesses today are employing some form of social media marketing within their overall marketing strategy. However, many do not realize the importance of having a social media marketing strategy unto itself. After failing to gain measurable results, some companies even return to their former marketing techniques. Social media marketing requires a whole new approach, which falls outside the bounds of traditional methodology. Full Story Here:


How to Use Social Media Listening to Build Brand Loyalty


Social media marketing offers businesses increased opportunity to hear what consumers are saying about their products, gaining valuable feedback as a result. Beyond merely selling, social network engagement provides companies a forum to clearly learn what the needs are of their target audience. A company that listens and takes heed of what they learn will earn the brand loyalty of their customers. Full Story Here:


3 Ways Images Are Changing The Role Of Social Media Marketers


The rise of image-oriented social media sites, such as Instagram and Pinterest, is changing the way businesses engage their audience across the medium. Brands are learning how images can garner increased attention and response to their postings, when properly utilized. New techniques, skills, and strategy are required for a business to effectively leverage this growing trend. Full Story Here:


Social Apps Trigger Engagement On Business Websites


Businesses are incorporating social applications on their websites and seeing results from utilizing these social widgets. This is according to a study by eMarketer which found that 75 percent of companies have added the tools to their business websites. Almost 90 percent of those that have report higher engagement levels with their target audiences, while 54 percent state they are now better connected with their brand’s followers. Full Story Here:




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