Social Media For Employment And Recruiting - Part 1 - Introduction

Job seekers and employers are increasingly turning to social media for employment and recruitment solutions. Naturally, the LinkedIn platform leads social networks in use for employment purposes, but other social networks are not far behind. Facebook, Twitter, and Google+ have become recruitment tools for businesses and important resources for job seekers as well. This is the first of a five part series on social media and the job market. We will begin by looking at some statistics around recruiting and social media.

There were 3.7 million job openings on the last business day of July 2012, little changed from June. Source: www.bls.gov

Information Overload

Today, it's difficult to keep up with a relentless barrage of tweets, Facebook posts, phone texts, e-mails, and instant messages. Users must master a plethora of tools, features, and options to stay contemporary with rapidly changing technology. It's a head spinning experience to navigate the dissimilar spheres of on-line communication. Most troubling, is the time management ramifications of responding to constant digital interruptions.

Clearly, questions arise regarding effectiveness and productivity. Just what is the cost of unnecessary interruptions? As we bounce among a matrix of social channels, are we subjecting ourselves to the potential for lost productivity, blunders, miscommunication, and burnout? Some people like to call this multitasking. In reality, this addictive behavior only makes you anxious and confused.

Social Media News For The Week Of 9/05/12

Commentary: Social media fundamentally changes rules of engagement

Social media was at the core of this strategy. On the night Obama accepted the Democratic nomination, 85,000 people packed the Denver Broncos football stadium. Full Story Here:

Social-Media Insights From Barack Obama, America's First Truly Social President

No politician in history has leveraged social media to the extent of President Obama. Here's how his administration stays ahead of the curve--and what you can learn about effective social brand-building from the Tweep-in-Chief. Full Story Here:

Ignore Fads

New trends come and go. Hardly a day goes by that you don't uncover a new social media site. Early adopters love these opportunities and often jump in without assessing the real effort and pay back. A business can easily be lured into wasting precious time learning about new unproven fads.

Some basic questions to ask your self are:

•       Is this site popular and will it generate traffic?
•       How vast is the audience?
•       What are the demographics?
•       Is this effort compatible with my strategy?
•       Will this effort generate new business?
•       Can you quantify the results?
•       Do I have the time and resources to make this work?

Don't be tempted into becoming a "Social Media Technical Expert" while the real challenge of growing the business is ignored.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

 

Posted via OnFast - http://www.OnFast.com

Information Overload

   

Today, it's difficult to keep up with a relentless barrage of tweets, Facebook posts, phone texts, e-mails, and instant messages. Users must master a plethora of tools, features, and options to stay contemporary with rapidly changing technology. It's a head spinning experience to navigate the dissimilar spheres of on-line communication. Most troubling, is the time management ramifications of responding to constant digital interruptions.

Social Media Demographics For Twitter

 

Twitter Demographic Data

 

 555 million members worldwide

182 million visitors per month

 59% female, 41% male

Does Your Facebook Post Have a Call to Action?

  A call to action (CTA) is the first step in establishing a link and opening dialogue with your reader.  CTA's make the connection between your brand's content and your audience easier.

 A call to action directs the user to make the next move. This can be as easy as giving a command or providing an opportunity to get more information.

 Perhaps you have a super video on YouTube that introduces a new product. A clickable call to action will get your reader to the video without having to provide complicated lengthy URL's

 

Examples:

•      Click here to read more
•      Click here to see our video
•      Click here to like us
•      Take our survey

 

Your social media post with a call to action needs to grab the reader's attention.

 Your clickable link should ask a question or provide information. In addition, including a visual image that your reader can click on is effective.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

Posted via OnFast - http://www.OnFast.com