New trends come and go. Hardly a day goes by that you don't uncover a new social media site. Early adopters love these opportunities and often jump in without assessing the real effort and pay back. A business can easily be lured into wasting precious time learning about new unproven fads.
Some basic questions to ask your self are:
- Is this site popular and will it generate traffic?
- How vast is the audience?
- What are the demographics?
- Is this effort compatible with my strategy?
- Will this effort generate new business?
- Can you quantify the results?
- Do I have the time and resources to make this work?
Don't be tempted into becoming a "Social Media Technical Expert" while the real challenge of growing the business is ignored.
Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.
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