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Monday, September 17, 2012

Social Media Demographics For Facebook

 


For businesses that use social media for marketing purposes, being armed with social demographic data can be useful in several ways. Knowing your audience helps you to properly target your message and can be of use in determining which platforms are the best fits for your company. This is the first part of a series that will present the demographic data for the major social media platforms.




Facebook Demographic Data

  •  901 million members worldwide.
  •  7012.9 million visitors per month
  •  57% female, 43% male
  •  Average user spends 405 minutes per month on the site.
  •  Estimated user worth $118
  •  Average friend count: 130
  •  Average daily visits via mobile: 200 million
  •  Average visits per month: 40
  •  Average time spent per visit: 23:20 minutes
  • 70% of Facebook users live outside the U.S.


 Age:

  • 13-17  11%
  • 18-25  29%
  • 26-34  23%
  • 35-44  18%
  • 45-54  12%
  • 55+  7% 

 Education of users:

  • 57% - some college
  • 24% - Bachelor's or Graduate degree
  • 10% - high school
  • 9% less than high school

 Household income:

  • 47% - $50,000 - $99,000
  • 33% - $25,000 - $49,000
  • 11% - $100,000+
  • 9% - $0 - $24,000

Top Three Countries for Facebook

  1. United States: 156.8 million
  2. Brazil: 48 million
  3. India: 46.3 million

 


Posted via OnFast - http://www.OnFast.com

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