Thursday, September 27, 2012

Does Your Facebook Post Have Call to Action?

A call to action (CTA) is the first step in establishing a link and opening dialogue with your reader.  CTA's make the connection between your brand's content and your audience easier.

A call to action directs the user to make the next move. This can be as easy as giving a command or providing an opportunity to get more information.  Perhaps you have a super video on YouTube that introduces a new product. A clickable call to action will get your reader to the video without having to provide complicated lengthy URL's.

  •     Click here to read more
  •     Click here to see our video
  •     Click here to like us
  •     Take our survey

Your social media post with a call to action needs to grab the reader's attention.

Your clickable link should ask a question or provide information. In addition, including a visual image that your reader can click on is effective.

Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.

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