Combining a call to action with timely, relevant, and useful information all inside 140 characters requires a skill that must be mastered for a business tweet to be effective. Just because the information passes quickly with fewer characters doesn't mean it's less important or should be taken lightly. In fact, incorrectly tweeting can be a recipe for disaster and alienate potential customers.
Think before you tweet:
Before you publish a comment or offer information ask yourself if what you're about to post is meaningful. Does your post add value to your social network community and reflect favorably on your business? Save your tweets for when you have something worthwhile sharing. Your audience will come to appreciate your professional demeanor and will be more willing to follow you.
Monday, August 22, 2011
Friday, August 19, 2011
Benefits of Facebook Fans
With Facebook Fan Pages being around for several months now, the concepts of "fans" and "likes" are well understood by many companies and celebrities. There are hundreds of Pages with well over one million fans on Facebook.
For those uninitiated, getting Facebook "fans" and "Likes" provides at least two advantages:
For those uninitiated, getting Facebook "fans" and "Likes" provides at least two advantages:
Increased Exposure
For small businesses, a company Facebook Page offers incredible value in that it will bring in new customers with zero cost. As you get your current customers to "Like" your Facebook Page, their Facebook friends will see this activity and also "Like" your Page, especially if they trust their friend's choices in who they do business with. This adds a viral component because as more people become fans of your business on Facebook, even more people will become exposed to it.
Monday, August 8, 2011
Providing Exceptional Customer Service
Providing Exceptional Customer Service
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Providing "good" customer service is not enough these days. You must provide EXCEPTIONAL customer service and go above and beyond what the customers expect. With that in mind, here are some tips for providing exceptional customer service.
1. LIsten to any of your customer's ideas, needs or concerns that they might have. By doing this you are getting an outsiders point of view about your service or product and letting them know that you care about what they think.
2. Let your customers know that you appreciate their business. Thank them any chance that you can. Send them a Thank You note, a small gift of some kind, a card at the holidays, or give them a simple phone call. Anything that you can do to let them know that you appreciate them and their loyalty.
3. Know what your customers want and anticipate their needs. This will keep you one step ahead of them and always provide them with a service or product that they will want.
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Providing "good" customer service is not enough these days. You must provide EXCEPTIONAL customer service and go above and beyond what the customers expect. With that in mind, here are some tips for providing exceptional customer service.
1. LIsten to any of your customer's ideas, needs or concerns that they might have. By doing this you are getting an outsiders point of view about your service or product and letting them know that you care about what they think.
2. Let your customers know that you appreciate their business. Thank them any chance that you can. Send them a Thank You note, a small gift of some kind, a card at the holidays, or give them a simple phone call. Anything that you can do to let them know that you appreciate them and their loyalty.3. Know what your customers want and anticipate their needs. This will keep you one step ahead of them and always provide them with a service or product that they will want.
Wednesday, August 3, 2011
3 Simple rules to follow when choosing a blog name
1) It must describe your blog: it is probable that lots of people will see a link to your blog before having the chance to actually read it. If just by looking at the name they can figure what the blog is about they will be more likely to visit it.
2) It must be easy to remember: suppose your blog talks about exercise, fitness and health food advice in general. Naming it "The Every Day Guide to Exercise, Fitness and General Health Advice" would be an accurate and definitive description of the blog, but would it be easy to remember? Stick with simple names. " A Guide to Fitness and Health"
3) It must be equal to the domain name: this rule is often ignored, probably because finding a descriptive domain name that has not been registered yet is a difficult task. If your domain name does not match your blog name you will probably lose some readers. When people visit your blog through a link they will just read the name of the blog. Should they decide to revisit the site a couple of days later they will just type that name followed by a dot com. If they do not find your blog once they hit enter they will just go somewhere else.
Posted via OnFast - http://www.OnFast.com
2) It must be easy to remember: suppose your blog talks about exercise, fitness and health food advice in general. Naming it "The Every Day Guide to Exercise, Fitness and General Health Advice" would be an accurate and definitive description of the blog, but would it be easy to remember? Stick with simple names. " A Guide to Fitness and Health"
3) It must be equal to the domain name: this rule is often ignored, probably because finding a descriptive domain name that has not been registered yet is a difficult task. If your domain name does not match your blog name you will probably lose some readers. When people visit your blog through a link they will just read the name of the blog. Should they decide to revisit the site a couple of days later they will just type that name followed by a dot com. If they do not find your blog once they hit enter they will just go somewhere else.
Posted via OnFast - http://www.OnFast.com
Monday, July 25, 2011
SEO and How it Effects Blog Postings.
SEO is an acronym for Search Engine Optimization. SEO is the process of increasing the number of visitors to a Website or Blog by obtaining a high-ranking placement in the Search Engine Results Page (SERP). When a user does a search using an Internet browser such as Firefox, Internet Explorer, or Safari the results displayed back is the SERP.

Typically, users select search results at the top of the first page. Keywords and phrases embedded within a blog post are used by the SEO to determine rankings. It’s absolutely mandatory for businesses to use strategic SEO keywords in their blogs that will influence the SEO placement of their posts.
Thursday, July 21, 2011
OnFast Social Posting Now Supports Links and Photos
OnFast's New Features: Social Posting Supports Links and Photos
Wednesday, July 20, 2011
A Tool to Help Business Owners Struggling With Social Media
As running a business becomes more challenging in a down economy, going beyond simply selling products and services has become more important than ever. Today, business owners are turning to social networks with their far-reaching influence as an innovative way to find new customers.
Turning customers into fiercely loyal fans and advocates that will speak favorably of their experiences in ever-growing referral networks is the strategic end game. Sadly, some well-intended businesses may be dropping the ball with their social networks. To really take advantage of a medium like Facebook you have to engage people on a daily basis. Too often we hear, “I just don’t have the time.” Most would agree that finding time to post on a consistent daily basis is a legitimate concern.
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