Finding Easy Blog Content - Legal

A creative and effective legal blog has almost limitless topics that can be covered. Busy attorneys may not feel they have time for blogging, but hunting for content should not be a big problem. Here are some compelling content ideas to start blogging about for your law firm.

Questions and Answers

This can actually be done two ways; either allows people to submit questions or answer the most frequently asked questions that you hear from your clients. Both techniques make for interesting blogs and it wouldn't be a bad idea to cover it both ways.

Legal Tips and Advice

General legal information and advice that readers will find helpful are always popular topics for blogs written by law firms. Showing your knowledge, expertise and experience in your blog may help you gain future clients and retain the ones you have. Information provided in the blog must be generalized and non-specific, but within those boundaries there is much for an attorney to write about. Remind the blog audience that the information provided is never a substitute for personal legal counsel from a qualified attorney.

Your blog name makes all the difference in the World

First and foremost, people landing on your blog need to be able to figure out easily what your Blog is all about. Your Blog name needs to be something that your intended audience can relate to and if possible it should include a SEO keyword.

Your Blog name needs to be easy to remember and should be made up of few words as possible. Spelling matters here. Acronyms, abbreviations, contractions, and phonetics won't work well here.

Lastly, your Blog name should be the same as your domain name if possible. If your domain name does not match the Blog name you will probably confuse some readers.  Expecting readers to remember two different names to two different sites may frustrate those readers causing them to leave and go elsewhere.


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Social Media News For The Week Of 7/27/12

McKinsey Says Social Media Could Add $1.3 Trillion to the Economy

The business consulting firm, McKinsey Global Institute, released the results of a study to gauge the value of social technology. The research found that social media could add between $900 billion and $1.3 trillion in value to our economy. This value results from such factors as increased productivity and consumers becoming better focused. Full Story Here:

Social Media Now Embedded in Business

Businesses which were once mystified by social media now consider it vital to their companies. This change, which has come about over the course of the last five years, results from a defensive posture to avoid being left behind by consumers and competitors. Full Story Here:

What skills are required to support Social Media?

Social media is proving to be a challenging area for many small businesses.  Sooner or later your business will be drawn into the craze.  In the early 2000's, there was an obsession and urgency with building websites. During that era most companies sought out a local website design service or contracted with a freelance resource. Many times the only available resource was a computer savvy college student supplementing his or her income part-time.  At the time, there was a fair amount of technical skill required in creating and maintaining a professional website. Furthermore, the skills required were in high demand and hard to find.

Once a website went live, little if any changes were made over relatively long periods of time. This was mostly due to time, cost, and complexity. The website turned out to be a fairly static face to the world with E-Mail being the predominate method of contact. In actuality, many websites with their technical constraints served as little more than an online brochure.

Creating An Effective LinkedIn Company Profile

With over a 150 million members worldwide, LinkedIn has become an essential social media network for companies to market themselves. The challenge a business faces while marketing on LinkedIn is how to sell their products and services without the using hard-sell approach. Marketing efforts made through LinkedIn must embrace the more subtle and indirect methodology of this unique network.

Should you create a vanity URL for your Facebook Business Page?

The reasons to claim your vanity name are:

• It will be easier for people to find you.
• It's easier for users to remember
• It's shorter
• You should try to be consistent with your name across all platform
• There is no extra cost
• Someone else might claim your name

Questions to Ask Yourself before You Release Your Blog Post

• Will your title draw the reader in and make them want to read on?
• Does your first paragraph clearly define what your post is about?
• Is your topic a popular subject and interesting?
• Is your post free of tech talk and easy to understand?
• Does your post contain keywords and phrases that will be attractive to search engines?
• Does your post stimulate readers to comment?