First and foremost, people landing on your blog need to be able to figure out easily what your Blog is all about. Your Blog name needs to be something that your intended audience can relate to and if possible it should include a SEO keyword.
Your Blog name needs to be easy to remember and should be made up of few words as possible. Spelling matters here. Acronyms, abbreviations, contractions, and phonetics won't work well here.
Lastly, your Blog name should be the same as your domain name if possible. If your domain name does not match the Blog name you will probably confuse some readers. Expecting readers to remember two different names to two different sites may frustrate those readers causing them to leave and go elsewhere.
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