Wednesday, July 11, 2012

What are Backlinks and why do they matter?

Backlinks are incoming links from the external sites, such as web pages, or blog posts.

Search engines use the number of backlinks that a website has as one of the most important factors for determining its search engine ranking.

There are several factors that determine the value of a backlink. Backlinks from authoritative sites with similar content on a given topic are highly valuable.

If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to have a strong influence on the search engine rankings of the webpage.

Another important factor is the anchor text. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage.

In summary, a backlink from an authoritative site with similar keyword usage represents a favorable vote for the receiving webpage from the granting webpage.

So why does this matter?

Since the popularity of a website is measured in Google and other search engines by its back links, you can influence your page rating by blogging content relevant to your niche and inserting backlinks to your own website.

Posted via OnFast -