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Thursday, July 5, 2012

Social Media Tips - Follow And Interact With Others On Twitter

In the early stages of implementing a social media strategy on Twitter, it is crucially important to follow other Twitter users in your company's niche. Find like-minded people to follow who are relevant to your business and industry. Don't fall into a numbers game and try to get as many followers as quickly as possible. Your Twitter social media campaign needs people who are not only likely to follow you as well, but will take an interest in your company and its products. There are a variety of online tools and directories that simplify the search for compatible people to follow.

Once you have established a quality audience of targeted followers, be sure to interact with them. Remember social media is a conversation; so don't just talk at them. Engage your followers in an ongoing conversation of Tweets. Take part in discussions related to your industry and products. Answer any industry questions that may be asked even if it is not directly about your business. If your brand comes up in conversation, be both appreciative and helpful and in return, be sure to follow whomever mentioned your company.

Engaging with an audience of quality Twitter followers will highlight your company and brand as a knowledgeable authority within your company niche. You will also build up your follower counts the right way as your brand gains influence.

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