A well-written dental blog can help gain visibility and build the reputation of a dental practice that is looking to expand and gain more patients. Busy dentists usually feel that they either do not have the time for blogging, or they don't have any ideas for content. A dental blog does not have to take a large amount of time to be effective. Here are some content ideas for a dental practice blog.
1. Frequently Asked Questions
You already know the most commonly asked questions, as you probably hear them all the time. Keep track of the questions that come up again and again, and answer them directly. There also is the probably that there are a few questions you think people should be asking. A blog gives you the perfect opportunity to address those issues.
2. Dental and Oral Health AdviceProvide tips on proper brushing technique, explain the importance of flossing, describe the benefits of a professional teeth cleaning. Give advice on how eating a healthy nutrition affects your teeth and gums, how to prevent gum disease and tooth decay, etc. Give your blog audience and patients more detailed information than you have time for when they are in your office. People really need this kind of information and you are doing a service to the community by providing this resource in your blog.
3. Staff Biographies
Every time a new doctor or staff member is added to your practice, you can provide a biography write-up in your blog about them. Provide your patients and blog audience with information, including their educational background and experience and maybe some fun things about what they like to do in their spare time. This will help your patients feel more at ease around them. Include a blog post about yourself as well.
4. Dental Practice News and Developments
This is another area that can be a service to the community at large. Present your blog audience with useful information regarding new dental procedures or techniques. News about the latest dental treatment options will help your patients make more informed decisions about their dental care and services you provide.
Your dental blog can firmly establish your practice's reputation in the community as a knowledgeable authority. A dental blog will also provide a useful reference resource service to your patients.
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