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Thursday, July 19, 2012

Social Media Demographics for Tumblr

  •  58.9 million blogs on Tumblr
  •  226.1 million visits per month
  •  13.4 million unique visitors per month
  •  Users are 54% female, 46% male
  •  Age: 26% aged 18 to 24, 19% aged 25 to 34, 17% aged 35 to 44, 14% aged 45 to 54
  •  57% of users don't have children
  •  60% have an average household income of less than $50,000 per year
  •  25% earn between $50,000 and $100,000 per year
  •  43% have a college degree
  •  42.3% of Tumblr visits are from the United States

The second most popular country is Brazil with 9.5% of visits, and then the United Kingdom with just under 6% of visits.

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