- 58.9 million blogs on Tumblr
- 226.1 million visits per month
- 13.4 million unique visitors per month
- Users are 54% female, 46% male
- Age: 26% aged 18 to 24, 19% aged 25 to 34, 17% aged 35 to 44, 14% aged 45 to 54
- 57% of users don't have children
- 60% have an average household income of less than $50,000 per year
- 25% earn between $50,000 and $100,000 per year
- 43% have a college degree
- 42.3% of Tumblr visits are from the United States
The second most popular country is Brazil with 9.5% of visits, and then the United Kingdom with just under 6% of visits.
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