Wednesday, March 6, 2013

Driving Hospitality Revenue With Social Media - Part 10 - LinkedIn

The social network LinkedIn is sometimes overlooked, which is unfortunate since it has much to offer a hotel’s social media marketing efforts. LinkedIn’s purpose is to serve as a network for professionals to interact with their peers. LinkedIn’s value lies more in networking than in direct promotion and it is not a format for hard selling. With over 200 million members worldwide now, LinkedIn is however an extremely powerful network of professionals and a valuable resource for the hospitality industry.


The LinkedIn Company Page

For a hotel, or any business, the LinkedIn Company Page is the central key to the network. This is the place that LinkedIn has set aside where a company may talk about their business and offers your hotel the opportunity to openly promote itself. Here you can provide a summary of your hotel, showcasing all of its features, services, and products offered. Provide a link to your hotel’s website. Post news about upcoming events and promotions on the page, linking videos or images about everything new about your hotel.

Actively promote discussion and feedback, using the likes, comments and shares to tweak your content and gain marketing insights. Be sure to include hospitality industry relevant keywords throughout the page for effective search engine optimization (SEO) purposes and to aid searches by your target audience. Present your hotel properly by making sure the Company Page is as thorough and complete as possible. Ensure it fully represents your hotel.


LinkedIn Groups

LinkedIn Groups allow professional industry peers to talk about their respective professions. There are literally thousands of groups related to the hospitality industry alone on LinkedIn. Join as many relevant groups as possible. LinkedIn groups can be an effective way to get marketing exposure for your hotel. Interacting and engaging in group discussions or sharing relevant information is a way of indirectly marketing your hotel.

Showcase your expertise by answering questions posed on the answers page. This will also help you connect with others in the group. To make sure you are on top of the current discussions in your groups, sign up for each group’s daily digest. If you have joined many groups, only subscribe to a weekly digest. Whenever you get the email update, take the opportunity to read it and then dive into the conversation on the site and engage.

LinkedIn provides an opportunity to use your expertise and experience to highlight and present your hotel in new and creative ways. The professional social network is an excellent tool for leveraging customers from among your connections on LinkedIn.


Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.

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