During the last several years there has been a global explosion in the technology and usage of mobile devices. According to figures from Google, 21% of all searches originate from mobile devices. This includes both tablets (7%) and smartphones (14%). These are 2012 figures and the numbers will be higher for 2013. For many types of businesses, especially the hospitality industry, it is crucial to embrace the opportunities presented by mobile and integrate the technology into everyday operations and marketing.
Hotel Mobile Marketing
Having a hotel app is the key to leveraging mobile technology for the hospitality industry. A specifically branded hotel app that is available from the app stores for each corresponding technology is the best way for hotels to take advantage of mobile technology. At the very least, websites must optimized for mobile users. This means it looks good and functions well when used on a mobile device. With many different sized devices, it is also critical that none are overlooked. Websites must be created for desktops, mobile smartphones, and tablets.
An important feature of mobile technology, from a hotel marketer’s perspective, is their geo-location capabilities. Location-based marketing has grown right alongside the mobile phenomenon. Hotels can easily distribute marketing messages and services to customers based on where they are. Having your hotel listed on local listing websites will steer customers who are already looking for a place to stay to your hotel, while being helpful at the same time. Special offers can be made through social media sites like Facebook or Foursquare with “check-in” features for guests who tell others about the hotel at which they are staying. Another facet of mobile marketing is the use of Quick Response or QR codes. QR codes can be used to steer mobile users to specific landing pages featuring more detailed information or for the redemption of coupons.
Hotels must meet their guests and potential customers where they are spending their time and increasingly this is on mobile devices. In part 2 of this series, we will look at the ways that mobile is transforming how guests experience a hotel and hotels conduct their day-to-day operations.
Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.
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