Social Media News For The Week Of 3/2/12

Useful Social Media: American Express, Whole Foods Market, Dell, Gap And Boeing Among 25 More Corporate Industry Leaders Meeting To Debate Social Media Marketing's Worth

It was announced this week by the business intelligence company, Useful Social Media, that over 25 leading national corporate brands will be gathering for two days in June to discuss social media and its impact on corporate business. Useful Social Media reports that in a recent survey they conducted 64% of companies plan on increasing their social media budgets during 2012. Full Story Here 

LinkedIn Rolls Out "Follow Company" Button

LinkedIn launched its new "Follow Company" button option for companies to add on their own websites. This button gives businesses an easy way to have their customers, prospective employees or clients follow them on LinkedIn. Full Story Here

LinkedIn And What It Can Do For Your Business

Of the major social network sites, the most overlooked is LinkedIn. Many companies that could benefit from taking a more active role on LinkedIn, believe it is only for salespeople. That's a shame because LinkedIn offers businesses many avenues for potential growth, besides just looking up contacts. Here are a few possibilities to explore on LinkedIn for your company:

The Most Important Part of a Blog

For a Blog to capture the reader's attention you must have a compelling picture.  Pictures lure the passer-by into reading your post and digesting your message. Pictures add color and aesthetics making your post more appealing.

Interesting images and graphics can also drive search engine traffic. A picture is worth a thousand words.

OnFast recommends that you use your own original photos and artwork. Today digital cameras are inexpensive and easy to use. Uploading pictures takes only a few clicks.  For mobile phone users there is hardly any effort at all.

You can publish pictures and graphics of others with the proper attribution. You should give credit to your sources. Use copyright and trademark symbols where appropriate.  You may want to familiarize yourself with the "Fair Use of Copyrighted Works" page on Wikipedia.

With OnFast it's easy to insert pictures and gradually build a library of images to add to future posts.

For a free OnFast trial please visit us at OnFast.com
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Facebook And What It Can Do For Your Business

With Facebook having become such a part of everyday life now, it is essential that businesses have a managed presence there. Over half a billion users are actively signed on to the social networking site each day. This fact presents an immense opportunity for any company that is willing to make the effort to leverage Facebook to their advantage.

Facebook differs greatly from Twitter in that a company can build a real brand identity on their Facebook page, much like a website, while having the advantage of truly engaging with their customer base. Interaction is the key to all social media channels. Invite followers to provide comments and feedback about everything related to your business and what it does. A company can gain valuable marketing insight to what customers are looking for, what they think about a certain product or service, or what they would like to see in the future from the company.

OnFast Customer Story: Phil Hadley Of Collier Pest Control

Phil Hadley is the owner of Collier Pest Control, Inc.; a full service pest control company that has served the area of Lee and Collier Counties from Fort Myers to Marco Island, since 1990. Phil has been a resident of Naples, FL since 1957.

The following interview took place in February, 2012.

Social Media News Highlights For The Week Ending 2/24/12

Twitter Reaches 500 Million Registered User Mark

The company has not officially announced it yet, but the social media network reached a milestone of 500 million registered users this week. The pace of signups has been steadily increasing over the last year. The network officially announced they crossed the 200 million mark back in April 2011. At the current estimated rate of growth, Twitter will have over 1 billion users in about a year and a half. Full Story Here:

Facebook Timeline For Brands Coming Later This Month

It was reported that Facebook will be making its new Timeline format available to brands later this month. This past September, Facebook announced its new profile format, but stated that it was not intended for brands at this time. The new Timeline will give companies the opportunity to have a large, distinctive image at the top of their page and the ability to outline such things as corporate history. Full Story Here:

Just What Is This Thing Called Social Media?

Social media is a term that is heard frequently in this second decade of the 21st century, but many people may not be aware of what it really means. The word media can be defined as a tool or method of communication to a audience. As a tool of mass communication the so called traditional media filled this role.

First newspapers, then radio and television, gathered the news that was deemed relevant and communicated it to their audience. The problem with traditional media, and what has lead to the rise of social media, is that the communication goes only one way. Relevant news and content flows only in a downward direction to the media's audience. There really is no room for any interaction.