Social Media News For The Week Of 1/25/13

6 Social Media Metrics You Should Know

It is easy to fall into the trap of measuring the success of your company’s social media campaigns in the numbers of fans, followers, and likes you have attained. While those numbers can make you feel good, real success which leads to a return on your investment in the medium, is measured at a deeper level. A truly successful social media effort features strong levels of engagement between the brand and its fans. The type of influential follows who are willing to dig deep into your content and then enthusiastically tell others about your business. Full Story Here:

Is SEO Affected by Social Media?

With search engines now including social media activity in their search algorithms, it has never been more true that SEO is drastically affected by social media engagement. It is crucial to make your brand’s content easily shareable with cross-linkage between your social media networks and company website. It is also just as important for your business’ social media content to be keyword-rich as your company website. Full Story Here:

Social Media News For The Week Of 1/18/13

Five Social Media Tools to Fight the Flu

This season’s flu outbreak has been officially declared an epidemic by The Centers for Disease Control and Prevention (CDC), leading health officials to find new and innovative ways to keep track of it’s spread. Officials, unfortunately, have to follow behind information which is a few weeks old when they receive it. Social media networks, such as Facebook and Twitter, are now giving the CDC vital information in real time. Full Story Here:

The Importance of Facebook’s Graph Search

Facebook announced it’s new Graph Search feature this week. This new feature is important because it will help Facebook retain the immense world-wide membership it has gathered and will open up the network to the rest of the world. Besides benefiting businesses and organizations, the Graph Search provides the Facebook community with valuable search information more relevant to their lives, based on what the network knows about them. Full Story Here:

Maximize Your Brand Exposure

To optimize the effectiveness of your social media catch, all of your social channels should cross-link to each other. Clear, clickable and actionable links on your blog, Facebook, Twitter, and LinkedIn sites will drive traffic to your website.

In addition, your printed collateral should prominently identify your website and social touch points. Invoices, receipts, and brochures all should carry link info to your social channels, along with your website.

The purpose of having a social presence is to provide an easily found entry point for commerce opportunities.

Let your potential customer choose how and where they will contact you. Your job is to ensure they have as many choices as possible.

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Social Media News For The Week Of 1/11/13

4 Things You’re Doing Wrong on Social Media - and How to Fix Them

Social media can be a powerful tool for brands to leverage, if the unique nature of the medium is carefully taken into consideration. Assuming social media is just another platform for traditional marketing blasts is a mistake, as is the assumption that it is the solution to all of a business’ problems. It is vital for a business hoping to find success with social media to clearly define their company “voice” and properly measure the results of their efforts. Full Story Here:

People Love Free Stuff: Social Media Contests and Giveaways

Building brand awareness while increasing the SEO visibility for your company’s website, resulting in higher site traffic are all crucial reasons to engage on social media marketing. A highly effective technique which businesses of all sizes and types can leverage, is the giveaway. People love getting stuff for free. Giving your audience incentives to follow and become fans of your brand is a useful way to gain their loyalty while expanding your reach at the same time. Full Story Here:

Social Media News For The Week Of 1/4/13

5 Social Media Marketing Strategy Lessons From 2012

Now that we have turned the page of another year, it is a good time to reflect back on some of the major developments and trends in social media during 2012 and look forward to strategies for success during the coming year. 2012 social media milestones include Facebook reaching the 1 Billionth user mark, LinkedIn attaining 175,000 new users each day, and the impact of social media on the recent elections. Strategic points of interest to consider in 2013: The rise of Pinterest, Google , and LinkedIn. Full Story Here

Here are 10 of the worst social media mistakes brands made in 2012

Engaging in social media marketing can be a highly effectual technique for growing any business, if handled with care and restraint, even when faced with negative commentary by your brand’s audience. Here are some examples what not to post on your company’s social media networks. Full Story Here