Friday, January 25, 2013

Social Media News For The Week Of 1/25/13

6 Social Media Metrics You Should Know

It is easy to fall into the trap of measuring the success of your company’s social media campaigns in the numbers of fans, followers, and likes you have attained. While those numbers can make you feel good, real success which leads to a return on your investment in the medium, is measured at a deeper level. A truly successful social media effort features strong levels of engagement between the brand and its fans. The type of influential follows who are willing to dig deep into your content and then enthusiastically tell others about your business. Full Story Here:

Is SEO Affected by Social Media?

With search engines now including social media activity in their search algorithms, it has never been more true that SEO is drastically affected by social media engagement. It is crucial to make your brand’s content easily shareable with cross-linkage between your social media networks and company website. It is also just as important for your business’ social media content to be keyword-rich as your company website. Full Story Here:

How Social Networking Puts Your Business on Steroids

The viral nature of social media leads to more contacts and opportunities for your business to grow, the more you interact and engage within your social network. This story provides examples of how social networking lead to real growth for the author’s nonprofit organization. Full Story Here:

5 Tips On Using Social Media For Your Small Business

For a company considering getting onboard with social media or just starting out with social networks, this article provides a solid re-statement of the basics. For brands who have been in the game for a while, a little self-examination to make sure you are on the right track never hurts. Full Story Here:
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