Friday, January 11, 2013

Social Media News For The Week Of 1/11/13

4 Things You’re Doing Wrong on Social Media - and How to Fix Them

Social media can be a powerful tool for brands to leverage, if the unique nature of the medium is carefully taken into consideration. Assuming social media is just another platform for traditional marketing blasts is a mistake, as is the assumption that it is the solution to all of a business’ problems. It is vital for a business hoping to find success with social media to clearly define their company “voice” and properly measure the results of their efforts. Full Story Here:

People Love Free Stuff: Social Media Contests and Giveaways

Building brand awareness while increasing the SEO visibility for your company’s website, resulting in higher site traffic are all crucial reasons to engage on social media marketing. A highly effective technique which businesses of all sizes and types can leverage, is the giveaway. People love getting stuff for free. Giving your audience incentives to follow and become fans of your brand is a useful way to gain their loyalty while expanding your reach at the same time. Full Story Here:

Social Media & Digital Coupons Driving Industry Trends

One of the marketing trends of 2012 has been the rise of digital coupons and mobile technologies’ role in making those coupons easier for consumers to find and use. According to a study conducted by NCH Marketing, 47 percent of women and 33 percent of men use social media as their source for coupons. If a coupon is found easier by way of mobile technology, it is more likely to be used by the consumer and shared through their social media networks. Full Story Here:

Social media driving hotel F&B revenues

It is becoming clear to some hotels that social media is bringing guests to stay with them, while driving up their food & beverage sales and revenues at the same time. Finding success with social media for hotels is achieved when the proper balance is found to distribute their message, cost effectively, with the resources available. Full Story Here:

Posted via OnFast -