To optimize the effectiveness of your social media catch, all of your social channels should cross-link to each other. Clear, clickable and actionable links on your blog, Facebook, Twitter, and LinkedIn sites will drive traffic to your website.
In addition, your printed collateral should prominently identify your website and social touch points. Invoices, receipts, and brochures all should carry link info to your social channels, along with your website.
The purpose of having a social presence is to provide an easily found entry point for commerce opportunities.
Let your potential customer choose how and where they will contact you. Your job is to ensure they have as many choices as possible.
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