Customer Engagement On Twitter

It may appear to the casual observer that Twitter, with its limitation of 140 characters per message, would be a difficult platform for a business to market itself.

Recently, in a conversation, with a local area businessman the question of just how do you get a message across in such a limited space came up. This is a rather typical concern and it's not the first time we have encountered this issue.

Even with the 140-character barrier, Twitter with 500 million users presents a huge opportunity for a company to broadcast their marketing message to an ever-growing targeted segment of users. The vastness of this audience can't be ignored any longer by businesses wishing to grow.

Social Media News For The Week Of 3/9/12

American Express Incentives To Push Deals On Twitter

Credit card issuer American Express announced a new rewards program for customers to link their credit card to their Twitter account. In return for linking their accounts, customers will receive credits applied to their monthly statements when they Tweet participating retailers offers. Customers need to use special Twitter hashtags that are from each retailer's specific offer. Full Story Here:

Red Cross Unveils Social Media Monitoring Operation

The Red Cross unveiled its new Digital Operations Center designed to monitor and analyze data from social networking sites and blogs to pinpoint where relief is most needed during and after disasters. This will enhance the organization's ability to know what is happening in real time and anticipate trends. Individuals that are affected will be connected with needed resources more efficiently as well. Full Story Here:

An Overview of Social Media Coupons

The Typical Coupon Deal

Basically, anyone can sign up to participate in the coupon email distribution service.  On a daily basis, discounted deals based on preferences are e-mailed to users within a local area. Users can choose to "click-to-buy" and print their coupon. Once the deal is purchased, the confirmed coupon can be used at the participating merchant for a variety of products and services. Coupons for restaurants are the most popular.

Turning Twitter Followers Into Customers

The social network Twitter can become a very unique and effective platform for a business to promote themselves and increase their brand awareness. However, several things that are peculiar to Twitter must be kept in mind when using this network for marketing your business.

Turning LinkedIn Connections Into Customers

LinkedIn can be an effective tool in growing your business, but the methodology of accomplishing this goal is much more subtle than on some other social networks. Since the purpose of LinkedIn is to serve as a professional network and not as a format for the hard sell, the approach to marketing your company on LinkedIn needs to be more indirect.

Getting Likes On Facebook To Drive Your Business

Now that your company has created a Facebook page, you may be wondering what you can do to get more people to "Like" your page. Facebook can be a growth generator for your company, but your page must be carefully managed. Here are a few steps you can take to expand your company's presence and reach on Facebook.

Manage - Stay On Top Of Your Company Page

The single most important thing you can do to make your company's Facebook page drive customers to you is to manage the page and not neglect it. Provide updates and fresh content as often as possible. Engage with the people who go to your page. Offer information, ask questions, conduct surveys, post photos or attach links to videos. Keep it interesting and give plenty of opportunity for feedback.

Twitter And What It Can Do For Your Business

Twitter is a social network for the sharing of information that is used by millions of people, businesses and organizations. Twitter users subscribe to the messages of other users that are relevant to them or they are interested in. Subscribing makes them followers of those messages. Using messages limited to 140 characters, Twitter users can write, share and read messages of everyone in their network of followers, along with those they follow.