Blast Messaging

Most people tend to check their social networks at the same time every day.  For that reason, the majority of their messaging goes out at the same time too.  Followers don’t want to see their timelines spammed with message after message from the same source! What’s important to you at the moment may not be of interest to your reader. A more methodical thought out approach to social media and blog posts will produce better results

You should space your messages out for maximum impact.  It’s far better to post messages at intervals throughout the week than it is to post one after the other at the same time.  Blast messaging is not effective.

One important feature of OnFast.com allows business posts to be scheduled in advance. Visit OnFast.com for a free 30-day trial and try this feature for yourself.

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

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Social Media News For The Week Of 6/28/13

Social Media Tips: How to Manage Your Facebook Business Page in Eleven Minutes a Day

Time is money when you are running a business and trying to fit social media into your schedule can be a challenge. However, effectively leveraging Facebook for your social media marketing efforts does not have to be time consuming. This article provides an excellent plan for accomplishing your goals without taking too much of your valuable time. Full Story Here:


How Social Media Has Helped My Business

How social media marketing impacts a business can be sometimes hard to measure. Many times the positive effects go unnoticed, unless you ask your customers. Businesses with a social media presence, who take the time to ask their new customers how they heard of the company, many times will find out that it was through social networks. Provide quality content which is relevant to the lives of your audience and customers will continue to be driven to your company. Full Story Here:


Midsize Business More Mobile and Social

Small and mid-sized businesses are becoming increasingly embracing social media and mobile technology, according to a new survey by Cbeyond Inc. The cloud and communications services provider released the results of its Summer 2013 Cbeyond Business Leader Snapshot, finding that nearly 60 percent of growing companies plan to increase their tech budgets over the course of this year. Firms are finding that mobile social business are effective tools in attaining their goals for growth. Full Story Here:


The Rise of Social TV: How Social Media Is Amplifying TV Advertising

People love use social media while watching TV, according to research by Business Insider. 62 percent of audiences are simultaneously watching TV while on their social networks. A significant amount of them, at 25 percent, are talking on social sites about what they are seeing. Recognizing this growing trend; marketers, in what is being called Social TV, are trying to figure out how to best capitalize on this phenomenon. Full Story Here:

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Facebook Changes Update

The social media juggernaut, Facebook, has made some changes in recent months that will impact business pages. These changes are mostly visually oriented and follow the social media trend to a greater emphasis on visual content. The rise in importance and influence of Instagram, Tumblr, and Pinterest are pointing the way as social media becomes increasingly image-driven. Newsfeed changes were also made, giving users more display choices. The Facebook mobile app has received some upgrades as well.

 

Emphasizing The Visual

Facebook has made the newsfeed of their users wider, giving images more room for prominence. The point here is to encourage higher engagement levels with all content by drawing people in with more compelling images and videos. Photos or videos can be much larger now, giving the newsfeed a splashier look and feel.

 

Newsfeed Options

Facebook users will have more options of what makes it into their newsfeeds. The “Following” feed is made up of Pages the user likes and will showcase all of their subscriptions. Another option for users is the Friends-Only feed. Here users can like Pages but don’t have to see the updates in their newsfeeds. These changes are both good and potentially bad for businesses. Enthusiastic followers can see more business content, but only if they choose to do so.

 

Better Mobile Experience

The explosion of mobile technology and the ever-growing numbers of Facebook users who connect via smartphones and tablets, has led the social network to upgrade their mobile application. Facebook’s goal here is to make the site mobile-friendly, while creating for both mobile and web users the most consistent experience possible. The newsfeed for a mobile user will look virtually the same as a user on the web. The mobile upgrades will make it easier for users to “Like” and then connect with business pages. Users will find all relevant buttons featured much higher up, eliminating much of the scrolling previously required.

The changes Facebook is making, on the surface, can be seen as a mixed bag for businesses. But the end results are designed to increase time spent on the site, meaning more opportunity for brands to reach users with their marketing messages.

 

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

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Twitter Changes Update

Having crossed the 200 million-user mark, Twitter recently relaunched Twitter For Business. While Twitter is one of the fastest growing social networks, it has lagged behind its competitors in adoption by businesses for marketing. This new relaunch is an attempt to reverse this situation and make Twitter a more attractive platform choice for businesses of all sizes.

The new Twitter For Business is essentially a how-to guide to teach companies and their employees how to properly leverage the network for their marketing efforts. Twitter has broken up their business resources pages into easy to use segments that provide helpful information for both beginning and advanced Twitter users.

 

The Art of the Tweet

In this segment, Twitter users will find educational informational on Twitter’s unique terminology, how to search, and how engagement works on Twitter. For users with some experience on the platform, there are sections on how to build your Twitter community by attracting more followers from targeted audiences. Also included are instructions on measuring your impact through analytics.

 

Terrific Examples

Twitter has gone out of its way to offer many inspirational brand success stories. The examples provided include many different strategic goals and challenges faced by companies and how they accomplished and solved them using Twitter. Examples are offered, including organizations of different sizes and industries. 

 

Tools You’ll Need

This section offers a self-help guide to targeted Twitter advertising and more detailed guidance in understanding the Twitter analytics tools.

Included with Twitter For Business is a short, but excellent video called “What can your business do...in just 140 characters?” All of this new business emphasis from Twitter is in keeping with their headline for Twitter For Business “Grow your business 140 characters at a time.”  Check out Twitter For Business here: http://business.twitter.com

 

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

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The Value of Keywords

Keywords are terms and words commonly used by the target audience in your industry when searching for information. Your site stands a higher probability of being found if you used these words in your social media post.

To determine the best keywords to use in a particular post, think about what you would Google if you were trying to find that information.

If you are writing a post about appliance repairs, for example, it would probably be a good idea to make sure you use the words “appliance repairs,” along with your local and brand names serviced somewhere in your post. Be careful about using too many keywords, though.

If you repeat the same keywords multiple times so that your posts are redundant, Google will classify that post as “keyword stuffing.”  This practice can actually hurt your site’s ranking.

Visit the Google Keyword Site for more information.

OnFast.com has a feature that rates your keyword usage for your industry. Try it free for 30 days and see how this feature can work for you.

 

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Inspiration for your next blog post

Read your competitor’s blogs.

The next time you are drawing a blank while trying to come up with a blog topic, try surfing the Internet for what others in your industry are writing about. You are not stealing ideas or plagiarizing the work of others but rather using currently trending topics to develop your unique insights and perspectives.

 

Interviews with industry gurus are always interesting.

A simple Q&A session will bring new and interesting ideas into focus. Control the conversation by preparing the questions that you want to ask on behalf of your readers. Choose to interview someone who has strong opinions that will encourage debate and feedback from your readers.

 

Respond to comments

Promptly, reply to comments and criticisms that have been posted to your blog. Invite others to weigh in on your point of view. Offer sound researched facts to prove your point of view.  Respect the point-of-view of others, never argue or cut off the dialog.

 

Ask for ideas.

Let your online blog followers help you by soliciting their ideas for blog discussions. People are always willing to help. You will not only have something to write about, but also will attract some like-minded traffic to your own blog.

 

Written and produced in beautiful Naples, Florida by OnFast.com. Visit OnFast.com today to get your free trial subscription to our Social Media Marketing Service.

 

 

 

 

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Social Media News For The Week Of 6/21/13

The Rise Of Social Video: How Social Media Is Creating New Winners In Online Video

The convergence of Internet video and social media, social video, has surpassed television and other non-social video in audience size. The audience for social video sources, such as YouTube and others, continues to grow and is expected to reach 1.5 billion around the world by 2016. This is according to figures from Cisco and a report by Business Insider. During the month of April 2013, 85% of U.S. Internet users watched some form of social video. Full Story Here:

 

Neilson: How Social Media Impacts Marketing

Neilson has released their latest state of social media report, showing three major trends driving social media marketing currently. The word-of-mouth aspect of social media has resulted in a massive, ongoing discussion about brands and their products and services. Consumers, as a result of this conversation, are more informed than ever before. Social networks have offered consumers the opportunity to engage with the advertising they see, both positively and negatively. Full Story Here:

 

4 Reasons Businesses Should Take Hashtags Seriously

The recent announcement by Facebook that they will be implementing the use of hashtags in the coming weeks, has illustrated their prominence in online culture. Already in use and popularity on Twitter and other social sites, hashtags give users the ability to easily share information across their network of friends and followers. Businesses are just beginning to realize the implications of this tagging device and how it can best be used to their advantage. Full Story Here:

 

Social Media ROI for Business: Facebook versus LinkedIn

Social media marketing requires the allocation of precious time and resources for businesses. Despite the ever-growing, massive potential marketing audience on Facebook, it is not automatically the right choice for all businesses. Social media marketing is not a one-size-fits-all proposition, nor should it be. Professional networking through LinkedIn may be a better fit for some brands to consider. Full Story Here:

 

 

 

 

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