Tuesday, June 25, 2013

The Value of Keywords

Keywords are terms and words commonly used by the target audience in your industry when searching for information. Your site stands a higher probability of being found if you used these words in your social media post.

To determine the best keywords to use in a particular post, think about what you would Google if you were trying to find that information.

If you are writing a post about appliance repairs, for example, it would probably be a good idea to make sure you use the words “appliance repairs,” along with your local and brand names serviced somewhere in your post. Be careful about using too many keywords, though.

If you repeat the same keywords multiple times so that your posts are redundant, Google will classify that post as “keyword stuffing.”  This practice can actually hurt your site’s ranking.

Visit the Google Keyword Site for more information. has a feature that rates your keyword usage for your industry. Try it free for 30 days and see how this feature can work for you.


Posted via OnFast -