The Rise Of Social Video: How Social Media Is Creating New Winners In Online Video
The convergence of Internet video and social media, social video, has surpassed television and other non-social video in audience size. The audience for social video sources, such as YouTube and others, continues to grow and is expected to reach 1.5 billion around the world by 2016. This is according to figures from Cisco and a report by Business Insider. During the month of April 2013, 85% of U.S. Internet users watched some form of social video. Full Story Here:
Neilson: How Social Media Impacts Marketing
Neilson has released their latest state of social media report, showing three major trends driving social media marketing currently. The word-of-mouth aspect of social media has resulted in a massive, ongoing discussion about brands and their products and services. Consumers, as a result of this conversation, are more informed than ever before. Social networks have offered consumers the opportunity to engage with the advertising they see, both positively and negatively. Full Story Here:
4 Reasons Businesses Should Take Hashtags Seriously
The recent announcement by Facebook that they will be implementing the use of hashtags in the coming weeks, has illustrated their prominence in online culture. Already in use and popularity on Twitter and other social sites, hashtags give users the ability to easily share information across their network of friends and followers. Businesses are just beginning to realize the implications of this tagging device and how it can best be used to their advantage. Full Story Here:
Social Media ROI for Business: Facebook versus LinkedIn
Social media marketing requires the allocation of precious time and resources for businesses. Despite the ever-growing, massive potential marketing audience on Facebook, it is not automatically the right choice for all businesses. Social media marketing is not a one-size-fits-all proposition, nor should it be. Professional networking through LinkedIn may be a better fit for some brands to consider. Full Story Here:
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