Tuesday, July 23, 2013

A Picture Is Worth A Thousand Words: Using Images In Social Media

The old saying holds some truth, a picture really is worth a thousand words, or can be. The rise of image-oriented social media sites like Instagram, YouTube and Pinterest is proof of such statements’ validity. In turn, these image-driven networks have influenced other social networks including Facebook, Twitter, and LinkedIn to make some changes. Facebook even went so far as to purchase Instagram outright. All of these social sites have increased the amount of space allotted to images, and brands have begun to embrace the power of the photograph.

This visual trend on social media has provided businesses with a beneficial boost to their posts. Here are some facts and figures from Boot Camp Digital: On Facebook, a photo gets seven times more likes and ten times more shares than a link. The links that receive the most retweets on Twitter are images. Every second there are 575 likes and 81 comments on Instagram. Between October 2012 and March 2013 the number of users on Pinterest grew 4000%. The data supporting this phenomenon goes on and on. For brands, social media marketing is being transformed into visual social media marketing. But how best to leverage images on social media? Here are a few tips:


Show them what you do

Using images in social media gives you the opportunity to show off your company and its products and services. It doesn’t have to become a product catalog, but you can showcase the best you have to offer, in circumstances that you control. Let the audience get a feel for your excitement when you launch new products. If your company provides services rather than products, feature shots or videos of your business in action.


Make it interesting

Boring, badly framed or dimly lit pictures will not grab anyone’s attention. Neither will shaky, poorly edited videos. Don’t be intimidated; there are many photo-editing tools that are designed to be easily used by everyone. Instagram can be particularly helpful in the area of photo enhancement. Focus on your main subject and make sure it is framed large enough in the picture. Remember that the photo needs to inspire people to click on the thumbnail. Also, if your budget allows, you can always hand off the job to a professional.


Let people see who you are

People forget names all the time, but usually remember a face. Show your audience that your company is made up of real people. This can go a long way toward developing a comfortable customer relationship for the long haul.


Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.

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