Monday, July 29, 2013

Study Your Competitors' Twitter Bios

A Twitter bio reveals a lot to the world about your competition. Study the keywords your competitors use to describe their business and services on Twitter. Search those keywords in a Google search. Where does your primary competitor’s company rank in the search engine results for those keywords? Where do you rank? Is your rival sponsoring ads on Google for keywords relevant to your business? These are all important pieces of information to be used to determine how effective your search placement is working for you.

In addition, review the external links in your competitor’s bio. Do these links go to corporate websites or Facebook pages? By analyzing the links you can get a sense of the relative importance the company places on these links and the information they provide.  Compare your competitor’s links to your links and try to determine where you have advantages and disadvantages.

For a marketing strategy to be worthwhile it must take into account how other companies in your sector are attempting to do the same thing. With a little persistence you can get a clear picture of the keywords being used in your industry and how effective they are.

The nice thing about this technique is that your competitor’s bio will point you in the right direction to get started.

Written and produced in beautiful Naples, Florida by Visit today to get your free trial subscription to our Social Media Marketing Service.


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